
#Verzuz: Another round of Verzuz debuted last night between Omarion and Mario
How brands can jump in: Did you watch last night? Share your hot/cold take and your other reactions.
#TheBoys: Episode 6 of the superhero comedy The Boys premiered on Prime TV today, with plenty of hype including the actors from the show spoofing Gal Gadot's Imagine Video, and fans avoiding spoilers as much as possible.
How brands can jump in: This show's cult following is a silly and exciting one to jump in on. Have any predictions for how the rest of the season is going to go or want to show off how your brand would show up in the show? Now's your time!
#DuringMyLunchBreak: Twitter is talking about what they do and order on their lunch break
How brands can jump in: Jump in with your own order, or how you spend that hour to yourself.

Bey said "Quit your job"
What it is: Beyonce's new single is a confirmed bop but also delivers a stronger message. With lyrics like "Damn, they work me so damn hard Work by nine. Then off past five. And they work my nerves, hat's why I cannot sleep at night" fans of the song are taking a step back, reexamining what joy their jobs bring them acting on it, and of course Tweeting and TikToking about it. The Great Resignation? More like The Great Bey-segnation.
How brands can jump in: Are you feeling Beyonce's message? Maybe step back from behind the curtain and take the approach as not the brand but the SMM for the brand to express how the song makes you feel. This could also be fun to insert certain brand behaviors into the lyrics.
Examples: 1, 2, 3
Urgency level: The song is out and at the top of the charts so jump on this sooner rather than later!

New Singles:
"deep in the woods" - Hayley Kiyoko
"Late To Da Party"- Lil Nas X & YoungBoy Never Broke Again
"Bad For Me" - Meghan Trainor ft. Teddy Swims
"Carolina" - Taylor Swift
New Albums:
Superache - Conan Gray
Meet the Moonlight - Jack Johnson
Growin' Up - Luke Combs
MUNA - MUNA

Ice cold take: Oysters should be less expensive and more accessible and Ben Harney Jr. agrees
Kick off your weekend with my man on the clogs
I am enchanted by the man building an eel pit under his home and documenting it on TikTok
A great read on OXO's takeover of your kitchen
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