#BidenHarris2024: President Biden has officially announced he is running for reelection in 2024 with running mate Vice President Kamala Harris.
Woozi: The KPOP star is trending for singing an emotional unreleased song last night. His fans are encouraging him to release the song.
How brands can jump in: If your brand is in the KPOP or music space, consider joining the conversation encouraging Woozi to release the song!
Lakers: The Los Angeles Lakers beat the Memphis Grizzlies last night in overtime during a playoff game. The Lakers are now one win away from eliminating the Grizzlies.
How brands can jump in: Are you in the sports fandom? Celebrate the Lakers win as users are hyping up the LA team to win the first round of the playoffs. If your brand is more of a Grizzlies fan, consider rooting the team on for a comeback! Make sure to avoid player and team names.
Mercury In Retrograde Coded
What it is: It's that time of year again where Mercury is in Retrograde! In scientific terms, this means that Mercury is moving slower than Earth around the sun instead of it's typical faster pace. For those who follow astrology, Mercury rules communication, travel, news, gossip, and technology, so with the planet moving at a slower pace, people find that errors and mishaps can occur in those aspects of their lives. Users and brands have taken a variety of approaches to this trend from putting out a message from the universe to tying it back to a recent Taylor Swift quote where she said something was “Mercury in Retrograde Coded” which simply means the act of using subtext to code a character, situation, or moment in culture as being affected by Mercury in Retrograde.
How brands can jump in: Is there a comforting message that your brand can put out to aid to those experiencing mercury in retrograde? Is there a brand or character behavior to tap into that shows how Mercury in Retrograde coded (aka prone to things not going right)? Jump in and show off your bad (or good) luck during this time of year.
Examples: 1, 2, 3
Urgency level: ☀️ - just like the surface of the sun, this trend is hot! Mercury in retrograde only lasts until May 14 and won't come back until August so act soon!
Who they are: Amassing over 9 million followers on TikTok, Jordan Howlett (@Jordan_The_Stallion8) has become incredibly popular on the app for sharing secrets of popular brands and restaurants. The self-proclaimed "President of the Fast Food Secrets Club" has shared a variety of useful secrets from how to make famous sauces to getting discounts off of every pizza order. Brands are even reaching out to Jordan to see what secrets he knows about their place of business.
Why we love them: We love Jordan because he teaches us something new every day in a familiar format. Whenever you see him talking to his bathroom mirror you know he's about to teach you something worthwhile!
Ever wondered if you are more of a rat or a frog? Take this BuzzFeed quiz to find out which one you are!
Meet the artist who goes from making art during the day to guarding it at night.
The Northern Lights are in places they aren't typically seen.
Big Mouth is ending after 8 seasons.
Thanks for reading! Today’s issue was created by Sam Lurie and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.