#HogwartsLegacy: A new Harry Potter game was released and Potterheads on Twitter are showing their excitement, however, many are boycotting the game and #JkRowling over comments the author has made in the past towards the Trans community.
What brands should consider: While this moment is massive in pop culture, due to the controversy surrounding its creator it is not recommended to engage.
#SOTU: President Biden will be delivering his State of The Union Speech tonight.
Sometimes all you need is your sister
What it is: This trend started on TikTok using the new carousel feature but since its launch, many have made it their own with funny punchlines. The first slide has text saying "sometimes all you need is your ___." Users have put parent, best friend, significant other and even co-worker. The point is to say sometimes you need this person to cheer you up, however the following slide shows a screen shot of texts with that person usually showing something that shows that the person doesn’t care or is not paying attention to the original poster
How brands can jump in: Use this opportunity to show a product, consumer behavior or overall characteristic of your brand in an annoyed or apologetic tone with a focus on the format. Make sure to change the audio as it is a licensed sound.
Examples: 1, 2, 3
Urgency level: Mild, this has been on TikTok for a while now and is a great format to use when in need of a new post!
Did you know the CEO of Goldman Sachs is also a DJ
The future of candy? Freeze dried!
The newest trend in dog names is food items
Get influenced to be un-influenced
Thanks for reading! Today’s issue was created by Alexa Lacayo and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.