#NationalBeachDay: People are sharing their favorite beaches or photos and memories from them as Summer comes to a close.
How brands can jump in: Is your brand a perfect snack for a beach day? Do your fans love summer and nice weather? It could be fun to either recycle some summer graphics and photos or find a new way in by suggesting your brand as a beach day necessity!
#PacManXboxSweepstakes: Xbox knows nostalgia drives clicks! They're doing a sweepstakes for a special edition XBOX machine and controller that are skinned to look like old-school Pac-Man.
What brands can learn: This one is just for awareness. Don't jump in, but a worthy note is that more and more brands are playing into consumers’ appetite for nostalgia.
Twitter Circle: The new platform feature allowing you to share certain tweets with a smaller group of your followers (think IG Close Friends) has now become available to everyone!
How brands can jump in: This one is for awareness, but there is some potential humor to be mined here on what type of content you would post on circles vs. main feed. Make your fans express their passion and dedication to your brand by shouting interest in being on your circle feed (even if it's just a joke.)
me 🤝 ____
What it is: In this trend, users are sharing things they love or can’t live without. It is all about letting others know what you go hand-in-hand with. Start your tweet with the word “Me” and follow it up with the emoji of two hands holding each other, then finish off your tweet with whatever you're inseparable from. It can be as simple as one word or a very specific and random sentence.
How brands can jump in: Think of something that just make sense for you or your brand. It can be a behavior, the way you communicate with your followers, or a popular opinion about your brand or product. This trend is super versatile and you can go super specific with it or take it more towards the comedic route, it’s up to you!
Examples: 1, 2, 3
Urgency level: This is an evergreen trend that has been out for a while. Use it now or save it for a rainy day!
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Who they are: GeorgeIsNotFunny is a TikTok star who does several different recurring bits. His creativity and commitment is a hit with audiences as he satirizes various communities, pop culture entertainment, and viral moments. One of his best is playing into a stereotypical New York persona that perfectly encapsulates for the off-kilter millennial comedy he puts out.
Why we love them: We love a creator who's versatile in their content but also committed to their persona. He feels earnest and reverential to the things he's satirizing, instead of tearing things down. Balancing his humor with bite and getting creative with the different series of content he creates has our eyes peeled toward what he'll do next.
Some fall fashion recommendations have dropped and we gotta start shopping! 🛍
Harry Potter as Weird Al? Based on this trailer, we're in 🤓
I'm obsessed with the Normal Gossip podcast. All the tea, all the talk, none of the guilt. 🎧
Megan Thee Stallion is joining the MCU! She will appear in an episode of She-Hulk on Disney+. Now THAT'S savage.
Thanks for reading! Today’s issue was created by Myles Daigneault, Daniela Bernal and Shelby Jacobs. Want to subscribe? Reply to this email to get on this list.