Stranger Things: Stranger Things is BACK for its fourth and final season and Twitter users are sharing their reactions to the new episodes.
How brands can jump in: While your brand might not be able to directly reference the show by name, you might be able to get a little creative and loosely reference the show's "upside-down" (hint: write text upside down).
#NBAFinals: The NBA Finals matchup is set! The Golden State Warriors will take on the Boston Celtics at home for Game 1 on Thursday, June 2nd.
How brands can jump in: If your brand is regularly part of #BasketballTwitter, you'll definitely want to chime in on this (without naming teams or players). Whether it's making sure you're stocked up on your fav snack before the "big basketball game" or your brand has colors that match the team that's playing. A little creativity is all that's needed to jump into this one!
Rangers: It was always Rangers in 7! The New York Rangers advanced to the Eastern Conference Finals last night after defeating the Carolina Hurricanes in game 7. They are set to take on the Tampa Bay Lightning with the first game slated for Wednesday, June 1st.
How brands can jump in: If your brand has any ties to the hockey community or NYC, you'll want to be a part of this celebration, without directly mentioning the NHL or any of the teams.
Instagram’s New Look
What it is: Recently, Instagram got a little makeover, with an updated logo, typeface, colors, and overall visual ID. Perhaps the most interesting part is their update to their new design system. Their system will now "put content at the center, with a focus on simplicity and self-expression," and their layouts in-app will focus more on a full-screen experience.
How brands can jump in: This update will be useful to keep in mind as Instagram continues to evolve and push Reels discovery to the forefront. Instagram is moving in a direction that will have content take up the entire mobile screen and will be dialing up its efforts on helping its users discover new creators/content.
Examples: 1, 2, 3
Urgency level: Nothing to action on, this is like a quick look in the fridge to see what's in there for your future grocery trip.
What it is: The TikTok "rebrand" trend that started with Emily Zugay's hilarious logo redesigns has transformed, where creators are giving their own spin on some of their favorite products. This week, TikTok user and illustrator Julia Martens has redesigned the Fancy Feast logo to include a properly fancy cat, complete with a top hat and reading spectacles. Her original video showing the new cover art gained 24.5K likes in less than a week, but the truly viral moment came from how the brand responded. Using the alias "Mr. Feasts", the brand sent Julia cans of cat food with her design printed across the label and beautifully framed her artwork. In less than three days, the video gained 500K likes, demonstrating the power of thoughtful brand response.
Why we love it: Fancy Feast took this and ran with it in a thoughtful, creative way. Not only did they go beyond the norm of just sending product, but they also applied a creative angle to the experience. They created the character "Mr. Feasts", which framed a light-hearted story and felt native to TikTok.
The long weekend had me dreaming of more vacations to take, so here's a list of some of the most beautiful places in each state.
To keep the travel theme going, here's a list of the weirdest GIANT roadside attractions. Yes, I'll be finding a reason to visit the Cabazon Dinosaurs in California this year.
I definitely was not drooling while watching this mojito recipe (that's a lie I definitely was).
And finally, here's the story of Miller Lite and Bud Light's long rivalry.
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