#AppleEvent: The beaches are closed, the weather is cooling off and like clockwork, Tim Cook and his Little Black Shirt are ready to hop on stage and wow the world with the latest tech innovations.
How brands can jump in: If your brand is technology based or utilizes apple products this is a fun moment to share your reactions later or pre-event predictions. Ask your fans to list off their ideal new phone or out-of-the-box features.
#IfIWokeUpInOuterSpace: Picture this: you're sleeping soundly in your bed, you wake up, and you're in space. Don't question the logistics, you barely noticed something was even happening
How brands can jump in: What would happen if your brand woke up in outer space? What would they do? Where would they go?
Sue Bird: The WBNA GOAT played her final game last night
How brands can jump in: Send Sue off with well wishes, share some of your favorite moments of her career, or just marvel at what she has accomplished!
My favorite thing about a movie...
What it is: We're deep into day something of the Don't Worry Darling drama. The latest moment to emerge from this marathon of chaos is a particularly obvious and memable quote from the press tour of Harry Styles saying what he likes about the movie, is that it feels like a movie. Explaining that it feels like a movie that you'd go to the theater and have a film experience. (Have we really been locked inside for that long?) The internet has of course picked up on this quote using it to not only describe other things that feel like a movie, but replacing movie with another noun.
How brands can jump in: Using the formula "my favorite thing about ___ is that it feels like a ____" allows you to jump in on the trend while keeping the name/image/likeness of the movie/actors out of it. Jump in by inserting your brand or brand elements into the blanks and that's really it. It's as straightforward as the quote itself.
Examples: 1, 2, 3
Urgency level: HOT! Again, a lot of this is centered around the drama happening at the Venice International Film Festival so no time like the present to get this one out
Tell Me Lies: 9/7, Hulu
Chef’s Table: Pizza (Season 1): 9/7, Netflix
Cobra Kai (Season 5): 9/8, Netflix
Chef's Table: Pizza: 9/7, Netflix
Central Park (Season 3): 9/9, AppleTV+
Pinocchio: 9/8, Theaters/Disney+
Thor: Love and Thunder: 9/8, Theaters/Disney+
Clerks III: 9/13, Theaters
The Anthrax Attacks: In The Shadow of 9/11: 9/8, Netflix
What has separated Yeti Coolers from the rest?
The best summer of our lives: The summer of Black Queer music
Happy back-to-school season! Garbage school that is.
A homegrown tennis culture in Brooklyn rivals The Open not on fanfare, but on community
Thanks for reading! Today’s issue was created by Shelby Jacobs and Aubrey Burrough. Want to subscribe? Reply to this email to get on this list.