Beyoncé: The icon has announced her next world tour.
How brands can jump in: Everyone is sharing their excitement and hopes for the tour and plans to get tickets. Jump in with the Beyhive if you're in with them, but avoid mentioning names/albums.
Tom Brady: The NFL star has once again announced his retirement.
How brands can jump in: If your brand is in the sports or New England world share your thoughts on the quarterback's alleged retirement. Let's see if it sticks this time!
Happy Black History Month: People are celebrating the beginning of February and the start of a celebratory month.
How brands can jump in: This one is for awareness, unless your brand is involved in this space (and not just performatively during the month) Make sure to gather sentiment and conversation before wading in on this conversation, especially if your brand is not vocally advocating and supporting for the Black community.
In The Last of Us Universe...
What it is: The Last of Us is HBO's newest hot show. The show focuses on a pandemic outbreak leading to a zombie apocalypse, after which the world effectively ends around 2003 before leaping forward 20 years. Of course, this means the internet is going to have fun imagining what the universe within the show got to experience, missed out on, and what may have kickstarted the end of the world.
How brands can jump in: This one is applicable to any brand who can date a product or something tied to them in 2003 or right before. You can even have fun if you launched something big after the fact, including more recently, joking that the survivors in that universe will never be able to experience it. Be cautious when calling out HBO by name and find indirect ways to reference the show, for example "When Joel is busy fighting fungus-infected zombies instead of experiencing the return of OREO Cakesters"
Examples: 1, 2, 3
Urgency level: Warm--The show is only three episodes in but this could get hotter. Make your mark before the humor dies.
Freeridge: 2/2, Netflix
Murder in Big Horn: 2/1, Paramount+
Dear Edward: 2/3, Apple TV+
Harlem: 2/3, Prime Video
Stolen Youth: Inside the Cult at Sarah Lawrence: 2/9, Hulu
Babylon: 2/1, VOD
81 For Brady: 2/3, Theatres
True Spirit: 2/3, Netflix
Dear David: 2/9, Netflix
The best podcasts of 2023 so far 🎧
Already thinking about snacks for the big game? Here are 10 ideas. 🏈
BRB touring Michael Imperioli's home and talking TV and art with him. 🏠
Feel like crying after that episode of The Last of Us? Here's 13 other extremely sad TV episodes. 📺
Thanks for reading! Today’s issue was created by Myles Daigneault and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.