
#HouseoftheDragon: The prequel to Game of Thrones premiered last night and social media is reacting to the first episode this morning, with some fans having been left in tears.
How brands can jump in: There is no doubt the HBO show is going to have fans at the edge of their seats all season long. Jump into the conversation about it by making a reference to something that happened or a standout character. Make sure you don’t state any specific names and definitely be careful not to give any spoilers away!
Game Week: It’s officially college football game week. Fans are taking to Twitter to share their excitement, thoughts, and predictions.
How brands can jump in: If you’re a sports brand, if your community manager is a fan of football, or if your audience is big into sports, make sure you jump into the conversation about the games in the week ahead.
Silly Putty: Social media woke up today and remembered that Silly Putty still exists. Twitter users are reacting to this tweet where the user asks if anyone remembers using the product to copy newspaper cartoons.
How brands can jump in: You don’t have to comment on the tweet about Silly Putty but this trending hashtag reminds us just how much people love to look back at products that bring out childhood nostalgia. Take this as an opportunity or inspiration to share a throwback of one of your products and create some nostalgic conversations in the comments.

mom, can you pick me up?...
What it is: People are referencing moments or other people that made them feel embarrassed, uncomfortable, or exposed by starting their tweets with the phrase “mom, can you pick me up?” and then continuing with a description of what happened that made them want to get away from that situation or person. In typical Twitter fashion, users are taking this trend as an opportunity to reveal beliefs, likes, or dislikes in casual and comedic ways.
How brands can jump in: Think of something related to your brand that might make you or one of your customers feel embarrassed or exposed. Perhaps your brand acknowledges that your followers didn’t understand your last tweet or maybe it’s one of your customers using one of your products in a way they’re not supposed to. This trend is a good opportunity to call out quirky things either about yourself or your fans in a funny and light-hearted way.
Examples: 1, 2, 3
Urgency level: This trend and phrase have been popular for a while but has been picking up on Twitter again in the past few days. Use it now or save it for a rainy day as it has become pretty evergreen.

Monday: National Tooth Fairy Day, World Plant Milk Day, National Pecan Torte Day
Tuesday: Find Your Inner Nerd Day, National Cuban Sandwich Day, World Water Week
Wednesday: National Peach Pie Day, National Waffle Day, Kobe Bryant Day
Thursday: Kiss and Make Up Day, National Burger Day, National Whiskey Sour Day
Friday: Women’s Equality Day, National Dog Day, National Cherry Popsicle Day
Saturday: International Lottery Day, National Just Because Day, International Bat Night
Sunday: National Bow Tie Day, National Cherry Turnover Day, National Red Wine Day
Monday: National Chop Suey Day, National Sports Day, National Lemon Juice Day

Everything you need to know about "House of the Dragon".
This Instagram account, created by an attorney and cartoon artist, shows all of the funny moments people in the corporate world experience.
HBO released the new trailer for "The Idol" starring Lily Rose-Depp and The Weeknd.
Three Words: Trail. Mix. Cookies.
Thanks for reading! Today’s issue was created by Daniela Bernal and Steph Caruso. Want to subscribe? Reply to this email to get on this list.


