Rooty: A&W put out a mock statement, similar to M&Ms, about how their mascot will now be wearing pants.
How brands can jump in: It's a little weird, so your brand has to be kind of cheugy for this to work. Also, the moment may have passed so use your best judgement here, but there could be a way in if you need to announce something "serious" (not very serious) about your brand or your mascot.
#earthquake: Angelinos were either awoken or slept like a baby (this was me) through a 4.2 magnitude earthquake. As usual, the topic is trending because every resident of Los Angeles takes to Twitter to confirm the shaking.
A person with this initial...
What it is: TikTok videos are FLOODING in with fortune-telling energy based specifically on someone's first initial. Videos range from real to satire with messages like "this person peed their pants today" or "this person is going to reveal something special to you tomorrow."
How brands can jump in: Maybe your brand has a mascot with a first initial that could announce a new product (this initial is going to reveal something special today) or MAYBE a random initial loves your brand's product/service. Have fun with this one. It's as silly or as serious as you make it!
Examples: 1, 2, 3
Urgency level: Preeeeeettttyyyy evergreen! It's not showing signs of dying off but it's also not showing signs of being super time-sensitive.
Jersey Shore Family Vacation: 1/26, MTV
Shrinking: 1/27, Apple TV
Planet Earth: Frozen Planet II: 1/28, BBC America/AMC+
The Watchful Eye: Season 1: 1/30, Freeform
Fear: 1/27, theaters
Shotgun Wedding: 1/27, Amazon Prime Video
You People: 1/27, Netflix
Knock at the Cabin: 2/3, theaters
The core of the earth might just be spinning in the opposite direction. Surely this is nothing but positive, uplifting news!
The Surfdale Sausager is TEARING the Waiheke community apart, leaving single sausages wrapped in bread in mailboxes for the past year.
We’re rooting for Paul Mescal at the Oscars, are you?
Thanks for reading! Today’s issue was created by Ryan Benson and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.