Canada: Twitter users are sharing advisories (and jokes) about the current air quality in places like NYC due to Canadian wildfires. More than 6.6M acres have burst into flames and are spreading smoke-filled air to the East coast.
This is more on the be-aware side, though some users are laughing through the pain with smoke/smog/apocalyptic themed jokes.
#GlobalRunningDay: Global Running Day is today. Runners everywhere (though hopefully not in places like NYC - see above) are gathering to take on 5Ks, running on their own, or just tweeting to celebrate their love for the activity.
How brands can jump in: Great if your brand has a tie to shoes, running, athletic wear, etc!
#Prince: Users are celebrating what would have been Prince's 65th birthday by sharing lyrics, purple imagery, and other related sentiment.
How brands can jump in: Obviously, be careful of NIL violations, but if it's right for your brand, nod at the occasion with something purple, a lyric, or something else brand-safe.
Naked Nail Summer
What it is: TikTok users and creators are dubbing this season the summer of the naked nail. As part of a larger cultural trend where women find themselves rejecting faux tans, hair extensions, and other hard-to-maintain beauty standards and instead highlighting the natural features of their bodies - including almost-bare fingernails. This summer, expect to find many women wearing their nails with just a simple clear coat. No color, length, or accessories included.
How brands can jump in: If you're in the beauty realm, absolutely incorporate this into your visuals. Maybe your product requires hands for modeling/assembling/otherwise on-screen appearances of hands. Try featuring a set of hands with a simple "naked" manicure instead of painted, long nails and see if users catch on!
Examples: 1, 2, 3
Urgency level: This seems to be a summer theme, so you've got a bit to hop on this one!
The Crowded Room: 6/9, Apple TV+
The Snoopy Show: S3: 6/9, Apple TV+
Duck & Goose: When Duck Met Goose: 6/9, Apple TV+
76th Annual Tony Awards: 6/11, CBS/Paramount+
Why the Heck Did I Buy This House?: 6/1, HGTV
Transformers: Rise of the Beasts: 6/9, Theaters/IMAX
Flamin' Hot: 6/9, HuluScarlet: 6/9, Theaters
97 Minutes: 6/9, Theaters
This one isn't fun. The Human Rights Campaign has, for the first time in their 40+ year history, declared a national state of emergency for the LGBTQ+ population in the United States. Be aware of this one if you're planning to touch on any pride-related topics this month.
Apparently humans and sharks can coexist. You won't catch me going further than dipping my toes into the water, tho!
Potatoes have flooded a bridge in Denmark - going both directions. Police are unsure if this was intentional or not, but either way it's wreaking havoc.
Thanks for reading! Today’s issue was created by Ryan Benson and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.