Walker: Last night Reverend Warnock won the Georgia runoff giving the Democrats a majority in the Senate. Despite being the victor, more trending is people talking about Herschel Walker's loss, due to his celebrity and endorsement by Trump.
How brands can jump in: This one is for awareness that these names and the Senate majority will be in conversation today. As things are sure to get testy and political, make sure you steer clear of the fire.
Pearl Harbor: People on Twitter are paying respect to the lives lost and the brave souls who were involved in Pearl Harbor.
How brands can jump in: This one is for awareness as well. Make sure you're not posting anything today that could be construed as insensitive to this attack on American soldiers.
TikTok boat filter
What it is: TikTok users are all in on this new boat filter. They're superimposing themselves onto the boat and adding in-video text making a joke of where they're going. The name of the game is overdramatizing where you'd be going on such a simple boat like this. Bonus points for addressing the situation in the caption too! Was the trip worth it?
How brands can jump in: Does your brand have a mascot or a unique truth to sail towards? Maybe you're sailing away from your haters? Get brand/legal approval on the filter and find your way in!
Examples: 1, 2, 3
Urgency level: Getting hot! This one has been around a couple weeks and users are still jumping in on the trend. Be among the first wave of brands to find your way in.
Connect: 12/7, Hulu
Too Hot To Handle: 12/7, Netflix
Raven's Home: 12/7, Disney+
Dream Home Makeover: 12/9, Netflix
FX's Kindred: 12/13, Hulu
Empire of Light: 12/9, Theatres
Guillermo del Toro's Pinocchio: 12/9, Netflix
Something From Tiffany's: 12/9, Prime Video
The Whale: 12/9, Theatres
Do you agree with these White Lotus S2 Finale Theories? 🤔
December means it's time to reflect on 2022's most shocking pop culture moments. 😳
Here are the 10 best books of 2022 if you need some stocking stuffers! 📕
If you're desperate for some new crowd-pleasing holiday recipes, look no further! 🧑🍳.
Thanks for reading! Today’s issue was created by Myles Daigneault and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.