Jacksonville/Donna Deegan: Democrat Donna Deegan beat DeSantis-endorsed Republican Daniel Davis to be the next mayor of Jacksonville, FL yesterday.
Chan: Bang Chan, of the group Stray Kids, is facing backlash for recent comments during a live broadcast. He apologized and Twitter is discussing whether or not he should have made an apology.
#MissionImpossible: The new trailer just dropped for Mission Impossible starring Tom Cruise.
How brands can jump in: What does your brand think about action movies? Do they feel strongly toward celebrities like Tom Cruise? Please be careful about IP, but something good to be aware of today.
one, two, buckle my shoe
What it is: Remember the classic children's song? Yeah, it's that but brought back in a bizarre meme format with adjusted lyrics. Creators are showing a pair of shoes (style varies, most of the time there's a buckle) and singing the song "One, two. Buckle my shooooeeeee. Three four, buckle some more." You’ll either want to ask permission to use the sound or nod to the trend in copy.
How brands can jump in: If you have any relation to being human, shoes, or feet, you have a direct way in. If your brand has a mascot form, you can try on some new kicks! Maybe you're decorating shoes with your product. There are plenty of directions in here, get creative!
Examples: 1, 2, 3
Urgency level: The trend is still lingering, but may be dwindling so jump on it now if you're going to!
High Desert: S1: 5/17, Apple TV+
Stillwater: S3: 5/19, Apple TV+
I Survived Bear Grylls: S1: 5/19, TBS
Prehistoric Planet: S2: 5/22, Apple TV+
How I Met Your Father: S2: 5/23, Hulu
Fast X: 5/19, Theaters, IMAX
Monica: 5/19, Theaters
White Men Can't Jump: 5/19, Hulu
Our queen Rachel Karten released her Brand Social Trend Report with a motherload of trend examples.
A Florida professor has been living underwater for 77 days - and he plans to keep going for another three weeks. Sounds wet.
The Cannes Film Festival is kicking off.
TatooGate might be the TikTok drama you needed to learn about this morning.
Thanks for reading! Today’s issue was created by Ryan Benson and Steph Caruso. Want to subscribe? Reach out to ctf@dentsu.com.