#MSUStrong: A fatal shooting occurred on the Michigan State University campus last night. Much of the social conversation is centering around the timing to the anniversary of the Parkland shooting, the age of the students who witnessed the Sandy Hook shooting and the on-going debate on gun control.
Nikki Haley: The politician and former South Carolina Governor has announced that she will be running for president in 2024.
Valentine's Day: Twitter users are filling the timeline with love (or lack thereof) to celebrate the holiday.
How brands can jump in: If your brand wants to show some love or bitterness toward the holiday, today is the day to do it! There's many different approaches for this one depending on your brand's tone of voice, regardless considering having key stakeholders advise on content’s tonality given current events.
Low Vibes
What it is: In this trend, TikTok users are making videos about things in their life that give off "low vibes" or negative energy that they are beginning to cut out and/or replace with more mindful practices. From cutting out True Crime podcasts to being mindful of caffeine consumption, users are giving tips on steps they are taking to better themselves mentally, physically, and spiritually.
How brands can jump in: What is something that your brand finds to be a low vibe? Could you utilize a deeper consumer truth as a way in? Depending on your brand's tone of voice, you could be informative or just have fun with it. Either way, there's many ways in with this one!
Examples: 1, 2, 3
Urgency level: Just like trees in a forest, this trend is pretty evergreen and could be brought up now or a few months away and still hold relevancy.
Who they are: Alexis Nikole is a forager turned TikToker who shows her audience the beauty in the outdoors and safe ways to forage natural ingredients to use in homemade recipes.
Why we love them: Alexis Nikole is extremely knowledgable about foraging and is inspiring people on TikTok to get creative with the resources in their neighborhoods. We love Alexis Nikole because of her high energy videos that motivate us to get outside and observe the world around us.
How should you spend your Valentine's Day? Take this BuzzFeed quiz to find out.
Apparently tortuous heels are back but... should they be?
Know someone with a birthday coming up? Consider gifting them a year of books.
Have some duck themed Valentine's Day cards that you can send to your loved ones. Enjoy!
Thanks for reading! Today’s issue was created by Samantha Lurie and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.