#BlackCatAppreciationDay: Twitter users are celebrating the little voids in their lives and in the world today.
How brands can jump in: Does your brand love animals, have a feline mascot, or have something snarky to say about cats? This one could be fun to play with and very brand appropriate.
Jim Carrey: An old video of the actor/comedian performing with 50 Cent has resurfaced, and Twitter has jumped in joking with memes and references to the actor’s goofy moves.
How brands can jump in: We’re officially on meme watch with this one! 👀 TBD if it'll become a big trending format. For now, good to be aware that people may be referencing the light-hearted video.
#NationalNonprofitDay: Exactly what it sounds like! Today nonprofits are celebrating and sharing their missions and successes.
What brands should be aware of: As you see nonprofits using the hashtag, don't take up space in a conversation that may not be yours to own. However, if your brand has a Purpose or a relationship to a particular non-profit, today’s a great day to elevate it and give back.
Babe are you alright? 🤨
What it is: Babe is back! This one kicked around a while ago, but is back in full force on Twitter. Users start by asking "babe are you alright?" then follow up with a reason for asking that is typically funny, off-the-wall, or unfortunately relatable.
How brands can jump in: This is an easy one for a brand, especially if you're launching a new product soon! Drum up excitement by referencing how people are asking about the products or ordering/consuming the product.
Examples: 1, 2, 3
Urgency level: Hot! If you missed the first go around, make sure your brand jumps in this time with an evergreen comedic spin.
House of the Dragon: 8/21, HBO/HBOMax
Kevin Can F**k Himself: 8/22, AMC
She-Hulk: Attorney at Law: 8/17, Disney+
Selena + Chef: 8/18, HBOMax
Unsuspicious: 8/17, Netflix
Orphan: First Kill: 8/19, Paramount+
Beast: 8/19, Theaters
On the Count of Three: 8/17, Hulu
The Princess: Streaming, HBOMax
Adele's in love again! We’re sure the music will still slap ❤️
Tom Holland is putting mental health first and stepping away from social media. 🧠
Every time we read one of these articles about the Mandela Effect we feel like we’re in another dimension. 👽
Bella Hadid and Ramy Youssef are friendship goals.
Thanks for reading! Today’s issue was created by Myles Daigneault and Aubrey Burrough. Want to subscribe? Reply to this email to get on this list.