
Happy Halloween: Twitter users are celebrating the spookiest day of the year.
How brands can jump in: Share your Halloween-related content, make a fun tweet about trick or treating, or perhaps have your community manager share their costume. Today is all about getting into the Halloween spirit.
Vine: Twitter reacts after rumors that Elon Musk is considering bringing back Vine. The short-form video app is a source of nostalgia for many while others now find it unnecessary after the success that TikTok has had.
Spooky Day: Another phrase in honor of today’s holiday! Twitter users are wishing their followers a ‘spooky day’ as everyone continues celebrating Halloween.
How brands can jump in: Share your spookiest thoughts, pics, or videos, give a recap of your Halloween weekend, or simply just wish everyone a happy “spooky day”.

me on oct 31st vs me on nov 1st
What it is: This trend has become a classic as social users continue to bring it back every year. In it, users share two pictures, most of the time of themselves or the pop culture figures they love the most. One picture is Halloween-themed, while the other reflects the spirit of the upcoming holiday season. This trend is all about highlighting that users are transitioning from spooky mode right into holiday mode.
How brands can jump in: This trend is as simple as sharing one Halloween-themed and one holiday-themed pic with the caption “Me on Oct. 31st VS. Me on Nov. 1st”. This can be the perfect trend for brands that have both spooky and holiday packaging, or perhaps a community manager or mascot that can dress up for both occasions. Or, if you don’t have images to share, you can jump on this trend by using the emojis that best reflect both seasons.
Examples: 1, 2, 3
Urgency level: You can jump into this trend today, October 31st, or tomorrow November 1st. Any other day wouldn’t make much sense, so hop on it now!

Monday: Halloween, National Caramel Apple Day, World Savings Day
Tuesday: National Cinnamon Day, World Vegan Day, National Adopt A Senior Pet Month, Day of the Dead
Wednesday: National Advent Calendar Day, National Stress Awareness Day
Thursday: Cliche Day, Give Someone a Dollar Day, Jellyfish Day
Friday: National Candy Day, National Easy-Bake Oven Day, National Day of Community Service
Saturday: American Football Day, National Redhead Day, Bonfire Night
Sunday: Daylight Saving Day, National Ladies Learning Code Day, National Nachos Day
Monday: National Cancer Awareness Day, National Recycling Week, World Kindness Week

Halloween is here. Take a look at what some of your favorite celebrities dressed up as for the spooky holiday.
All the songs you need to know this week.
Tis the season for this delicious Pumpkin Spice Crumb Cake recipe.
Thanks for reading! Today’s issue was created by Daniela Bernal and Steph Caruso. Want to subscribe? Reply to this email to get on this list.




