Italy / Fascism: Twitter users are reacting to Italy’s election results, where the right-winged candidates are likely to win.
#HurricaneIan: Storm Ian has been upgraded to a hurricane, which could bring damage to Cuba and Florida.
Pro Bowl: Users are reacting to news that the NFL will be replacing the Pro Bowl with the “Pro Bowl Games,” a weekend-long competition with games like flag football.
How brands can jump in: If your audience is a fan of sports, consider poking fun with what you would do with your own Pro Bowl-like competition. Remember to avoid using direct terms.
head in the clouds
What it is: There’s an oldie but a goodie Twitter trend that’s bubbling back up. This trend is meant to show what the user is daydreaming about, but showing their thoughts surrounded by clouds. To participate, copy the cloud template from other tweets and place in the middle (can be text or emojis) what you’re daydreaming about.
How brands can jump in: What would your brand be daydreaming about? A favorite product? A favorite TV show? Something your fans are always asking about? This is a pretty open-ended meme that’s great for brand customization.
Examples: 1, 2, 3
Urgency level: This one’s mild. Get in now to be a part of the new wave that’s bringing the trend back, or hold it in your back pocket for an evergreen tweet format.
Monday: Love Note Day, National Dumpling Day, National Pancake Day, Family Week
Tuesday: National Chocolate Milk Day, National Voter Registration Day, National Corned Beef Hash Day
Wednesday: National Drink Beer Day, National Good Neighbor Day
Thursday: National Biscotti Day, World Heart Day
Friday: International Podcast Day, National Chewing Gum Day
Saturday: World Vegetarian Day, National Homemade Cookies Day
Monday: Mean Girls Day, National Techies Day
Despite the drama, Don’t Worry Darling had a solid opening weekend.
Rihanna hinted that she’ll be performing in the Super Bowl halftime show (!!!!!).
Shania Twain as Mrs. Potts? Sure.
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