Greenwood Park Mall: Four were killed in a shooting at the Greenwood Park Mall in Indiana, including the shooter who was killed by an armed mall-goer. Discussions of this event have also stirred up conversations regarding the Uvalde school shooting earlier this year.
Scrubs: Scrubs has made a fearless return to the trending section after users were asked to provide the best medical TV series ever aired. Sentiment is strong amongst this crowd.
How brands can jump in: This one is easy - sort of. Scrubs fans are passionate, so you don't have to get too wild here. Ask almost anything Scrubs related (with an open end, of course) and watch as your audience enters a heated debate.
SECMediaDays: SEC Media Days has started in Atlanta, GA. The four-day conference is one of the biggest offseason events in college football, widely regarded as the unofficial kickoff to the season.
How brands can jump in: Great if your brand has a tie to sports! Jump in and engage with your favorite teams, players, or just be excited that the season is about to begin (officially)!
⚠️ IT'S TIME TO BEREAL ⚠️
What it is: Users on Twitter and Instagram are editing their own BeReal screenshots to joke/meme while the app is being widely used. BeReal is a photo-based app that prompts its users to take a photo (both front and back) at a random, predetermined time to maintain authenticity - all users are prompted at the same time each day. Jokes aren't just fake screenshots, and may also be about general use of the app, how the app is so slow for the two minutes it's used every day, etc.
How brands can jump in: Does your brand have a face and a typical environment that they'd be in? Maybe your mascot is on vacation or caught in interesting surroundings. Maybe your brand has a personified product that could be seen on the shelves of a store. Or your brand is quick to trends and could just make a joke about how long it takes for their BeReal app to load. This one is flexible and could come from many different angles, so give it a try!
Examples: 1, 2, 3
Urgency level: Warm! BeReal is a new platform on the scene still working out its bugs, but the timing of these BeReals is always funny. Jump on it now, jump on it later, just remember to BeReal.
Monday: National Sour Candy Day, Nelson Mandela International Day, World Listening Day
Tuesday: National Daiquiri Day
Wednesday: Lollipop Day, Fortune Cookie Day
Thursday: Take a Monkey to Lunch Day
Friday: Casual Pi Day, Mango Day
Saturday: Vanilla Ice Cream Day, Peanut Butter and Chocolate Day, Sprinkle Day
Sunday: Drive Thru Day
Monday: Hot Fudge Sundae Day, Wine and Cheese Day
Watch this video of someone checking their doorbell camera footage after a few teens left a bag of hotdogs on their porch, saying that they "got wienered."
This video from Florida congressional candidate Ken Russell is making its rounds lately, despite being posted about a month ago. It's too much... or is it just right? You tell me.
Introducing Jennifer Affleck: Jennifer Lopez and Ben Affleck have tied the knot, if you're into that sort of thing.
Thanks for reading! Today’s issue was created by Ryan Benson and Shelby Jacobs. Want to subscribe? Reply to this email to get on this list.