#Oscars: Twitter users are discussing nominations, snubs and their favorite flicks of the year in reaction to oscar nominations releasing
How brands can jump in: Avoid using individual names of actors, crew, and films to avoid IP concerns, join the conversation generally if your brand has engaged with this fandom recently
#NationalComplimentDay: Users are celebrating the national holiday by sharing compliments with fellow users, or compliment themselves as a self-affirmation.
How brands can jump in: If your TOV leans positive, jump in and share a compliment dedicated to your fans, rooted in brand truths
NYSE: Twitter users discuss a slight glitch in the NYSE this morning
OOMF
What it is: OOMF is an acronym that stands for "One Of My Followers" which twitter users use to quite literally describe one of their followers without mentioning them by name to give some sense of anonymity or intrigue. The term "Oomfies" is in reference to all of that person's followers as a collective group of fans. Some users who are not celebrities or influencers like to use this term to make themselves feel like a celebrity of influencer, sometimes seriously but most of the time as a joke.
How brands can jump in: Congrats, if you are a brand, you have followers and therefore can use this term in everyday evergreen tweets to bring a level of personal connection by talking about specific fans in particular or to stir excitement and suspense as to who you could be talking about.
Examples: 1, 2, 3
Urgency level: Mild! OOMFs is a pretty solid piece of internet vernacular so no need to run to this trend, it'll be here till the end of time
An ode to Kraft Mac and Cheese as a mainstay in culture
Bumble and Netflix are teaming up because it's 2012 and Netflix & chill is BACK BABY
A breakdown of what is happening with Tarte in Dubai
RIPASTINA (don’t worry, other brands are making them)
Thanks for reading! Today’s issue was created by the CTF team and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.