Lakers: The basketball team is headed to the playoffs after a close and stressful game last night.
How brands can jump in: Are you in the sports fandom? Celebrate the win or share how you coped with the stress as users are hyping up the LA teams chances in the next round.
Portfolio Day: Today's a day for creators and artists to share their proudest work on Twitter.
How brands can jump in: If you're looking for fan art for any IP or UGC today feel free to cheerlead for your fans in the comments if their art is connected to your brand or community.
Sometimes all you need...
What it is: TikTok users are using a screenshot of a tweet or a message saying sometimes all you need is...a person in their life. They then make it a TT carousel, and showcase screenshots from the person that are funny, aggressive, or just so blunt it's ultimately real and relatable.
How brands can jump in: This one is pretty open. Be self-referential to your role as an SMM, fold in your mascot, or reference a universal social truth. Just watch out for any obvious interface IP such as Apple/Google when showcasing the prompt/texts.
Examples: 1, 2, 3
Urgency level: Medium! This one is pretty evergreen, but is currently surging on the platform.
The Last Thing He Told Me: 4/14, Apple TV+
A Black Lady Sketch Show: 4/14, HBO
The Marvelous Mrs. Maisel: 4/14, Prime Video
Barry: 4/16, HBO
Waco: The Aftermath: 4/16, HBO
Beau is Afraid: 4/13, IMAX, 4/21, theatres everywhere
Renfield: 4/14, Theatres
Mafia Mamma: 4/14, Theatres
Suzume: 4/14, IMAX, Theatres
New trailer for an A24 horror movie just dropped and now we can't look at our hands. 🖐️
Is Toni Collette the ultimate mother?
Spoiler alert: If you somehow missed it the LA Times wrote an incredible obituary for a ficitonal character?
Swifties are bringing flowers to Cornelia Street in mourning of Joe Alwyn/Taylor Swift.
Thanks for reading! Today’s issue was created by Myles Daigneault and EDITOR NAME. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.