#NationalPetDay: Twitter and IG users are filling the feed and stories with photos and anecdotes about their beloved pets.
How brands can jump in: Is your audience made up of pet lovers? Or do you have a brand mascot that could be considered a "pet?" Activate on this trend to create a fun moment!
#KilingEve Finale: Sunday night the queer favorite show #KillingEve concluded its 4 season run. The ending was controversial for a lot of fans #nospoilers.
How brands can jump in: Is your brands' audience LGBTQ+? They've probably got thoughts. A subtle reference to the show and your brand’s mixed feelings about the ending could show you get it.
#EtsyStrike: After a huge jump in earnings from the pandemic, Etsy announced an increase in seller fees from 5% per sale to 6.5%. Etsy sellers are striking from the website and asking shoppers to boycott for the week as well, showing Etsy that they are the reason for that massive growth.
Waving Arms TikTok Filter
What it is: TikTok users are using this Waving Arms Filter to show the goofier and/or distracted side of certain issues. Fans start off with a POV of something that can be serious or boring and then cuts to the waving arms filter with the funny punchline.
How brands can jump in: While the audio attached to this filter might not be usable for all brands, isolating the filer + doing a similar joke is still a fun way to activate on the trend. For example, if your brand is a fast food company you could take the POV of a kid in the backseat hearing their parents talk about something boring and use the filter to say “CHICKEN NUGGETS FOR DINNER.”
Examples: 1, 2, 3
Urgency level: This trend is hot! Get on it now while it’s still relevant.
Monday: National Pet Day, National Cheese Fondue Day
Tuesday: National Licorice Day, National Grilled Cheese Day
Wednesday: National Make Lunch Count Day, National Scrabble Day
Thursday: International Moment of Laughter Day, National Dolphin Day, National Gardening Day
Friday: Passover, National Anime Day, Good Friday
Saturday: National Eggs Benedict Day, Husband Appreciation Day
Sunday: Easter, National Cheese Ball Day
Monday: Autism Awareness Day, Tax Day
Gen Z has decided it's time to talk about its love for the “Coastal Grandma” aesthetic AKA soft linens, natural materials and neutral color schemes.
Nic Cage is Nic Caging.
Severance concluded its first season on Friday.
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