Football: Twitter users are discussing last night’s NFL games between the Bills and Titans, Vikings and Eagles throughout multiple trending topics this morning
How brands can jump in: Join the conversation if your brand speaks to football fandoms or fantasy football fandoms. Just make sure you are not using any IP or likeness imagery before jumping in!
Hurricane Fiona: Twitter Users are discussing Hurricane Fiona, which recently left Puerto Rico without power. Fiona has since moved towards the island of the Dominican Republic.
What brands should be aware of: Monitor your content planned for the next week, especially if your brand speaks to any group that may be impacted by this storm.
#QueensFuneral: Twitter users are continuing to discuss the Queen’s passing, as funeral processions proceed in the UK today.
What brands should be aware of: Continue to monitor and consider if your brand should stay dark, consulting your team and/or your comms plan.
Dry humor remains undefeated on the internet
What it is: TikTok users are once again proving that dry humor is a staple of the internet, as they mock a platform trend where users share a series of answers to what their boyfriends or friends say they’d be (flower, place, scent, etc). While this trend specifically is not hot, it once again highlights Gen Z's love of sarcasm and their rejection of (un-ironic) corniness. Users aren't afraid to call out trends and brands alike for inauthenticity, and this trend is no different.
How brands can jump in: Lean into dry and absurdist humor by highlighting fan truths about your brand experience in a way that connects visuals with shared experiences on social
Examples: 1, 2, 3
Urgency level: Not hot, as this is more of a long-term insight than a trend.
Who they are: meme pages like iamthirtyaf can help support social listening by connecting brand truths with your target audience. Consider monitoring pages like this to increase culture mining abilities and overall campaign/world-building on social.
What brands can learn: consider partnering with meme pages to leverage co-author features, amplifying brand pages to highly engaged audiences across social while authenticating your brand as ‘in’ on the jokes others are seeing on social
Mariah Carey is finally releasing Her Secret '90s Grunge Album
Dancing With the Stars made its seasonal debut on Disney+ last night instead of on network TV
Ethereum drops 17% in value following their 'way overhyped 'merge', which left most miners of the ETH coin behind.
Camila Cabello brings her X-factor to 'The Voice' as the new coach to beat
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