#Pikachu: After 25 years, Ash and Pikachu will wrap up their story arc in the new Pokemon series that is set to go live with new main characters in 2023.
How brands can jump in: If your brand is heavy into anime, gaming, and/or 90s nostalgia, you'll want to express your sadness seeing the journey of these two characters end.
Barbie: The first trailer for Greta Gerwig's Barbie has dropped, with the movie set to hit theaters on July 21.
How brands can jump in: Express your excitement for this hot pink world, but be mindful to not directly mention actors’ names.
Warhammer: Shortly after Henry Cavill announced he would no longer be playing Superman, he shared with his followers that he is working on a live-action Warhammer series with Amazon.
How brands can jump in: If your brand is into the world of gaming, especially miniature wargames, this is one conversation you'll want to join and help celebrate!
BREAKING
What it is: People are taking to Twitter to share their version of "breaking" news. Users start their tweets with "BREAKING:" followed by their silly, goofy news ranging from making jokes about their personal life to making references to pop culture.
How brands can jump in: What fun news can your brand share? It doesn't have to be *actual* news, it can be something silly like your brand's product still tastes good or it's still up to no good.
Examples: 1, 2, 3
Urgency level: Mild - this one is like the perfect hot chocolate; not too hot, not too cold
New Singles:
"Checkers" - 24GOLDN
"Nothing is Lost" - The Weeknd
"Face 2 Face" - Juice Wrld
"Angel" - Little Simz
"Take Me Home" - PINKPANTHERESS
"Despecha" - Rosalia and Cardi B
New Albums:
Herbert - AB-Soul
No Thank You - Little Simz
Sincerely for You - Jacquees
Finally Rich - Chief Keef
Apple is allowing you to download apps from third-party stores (if you're in the EU)
A new chatbot has dropped on Tumblr, and its name is Frank 🤖
A list of all the shows and movies pulled from HBO Max (as of rn)
Thanks for reading! Today’s issue was created by Michaela Landry and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.