Jesse Powell: The popular 90's R&B artist has passed away in his home and users are paying their respects.
How brands can jump in: Unless your brand is specifically in the music community, this one is good for awareness.
Super Sonic: A new Sonic game is coming and people are excited!
How brands can jump in: If your brand is a gamer or plays in heavy nostalgia this one is for you to share excitement and anticipation. Just steer clear of any IP hurdles.
me and my bestie...
What it is: Users are sharing photos from pop culture or celebrity moments and captioning them starting with "me and my bestie..." followed by a funny, witty, or dark caption describing what they'd be doing with their friends.
How brands can jump in: Find a brand way safe in by tagging a partner brand, making your own graphic of two besties enjoying your product, or just using text to describe an evergreen brand truth.
Examples: 1, 2, 3
Urgency level: This is warm. It's getting popular right now, but it's evergreen!
The Handmaid's Tale: 9/14, Hulu
Heartbreak High: 9/14, Netflix
Vampire Academy: 9/14, Peacock
Love is Blind: After the Alter: 9/16, Netflix
Los Espookys: 9/16, HBO
The Woman King: 9/16, Theaters
Speak No Evil: 9/14, Shudder
Goodnight Mommy: 9/16, Prime Video
Do Revenge: 9/16, Netflix
Harrison Ford and Ke Huy Quan reunite 38 years after Temple of Doom. 🥹
The Barked Instagram account makes me smile every day 😍
I'm revisiting some amazing Halloween costumes to get inspiration for this year. 🎃
Still swooning over the amazing fashion at Monday night's Emmy Awards. 👗
Thanks for reading! Today’s issue was created by Myles Daigneault and Aubrey Burrough. Want to subscribe? Reply to this email to get on this list.