Nicki Week: Nicki Minaj fans (aka Barbz) are celebrating Nicki Week before Nicki's performance on July 1st at the ESSENCE Festival in New Orleans.
How brands can jump in: Is your brand part of the Barbz? 👀 If so, this is a celebration you will want to join!
#HocusPocus2: The first teaser trailer for Hocus Pocus 2 has been released! The movie will be available on Disney+ on September 30th.
How brands can jump in: If your brand is part of the Disney community, this is a moment you will want to celebrate! Just be sure to not use the movie title or directly mention Disney in any copy.
Kyrie Irving: After many rumors of him leaving, NBA player Kyrie Irving has decided to stay with the Nets and stick with teammate Kevin Durant next season by opting into his $37 million player option.
How brands can jump in: If you are a sports brand, your brand is regularly part of sports conversations or has a persona that is a New York sports fan, you could join the conversation by alluding to the decision.
The 0.5 Selfie
What it is: Who needs a perfect selfie when you can take fun, distorted ones? With this trend, users utilize the ultra-wide-angle 0.5 lenses on their phones to take funny selfies. This goes hand in hand with how we are seeing more and more Instagram users forgo the perfectly curated grid and lean more into original, unedited posts.
How brands can jump in: Does your brand have a mascot? If so, have them take a selfie with the 0.5 lens. If your brand doesn't have a mascot, try taking a photo of the product in hand utilizing the 0.5 lens.
Read more: Here
Urgency level: This trend is pretty evergreen and will likely stick around for a while.
What it is: TikTok and short film find their home on @jordanstuddard 's profile. Jordan has created a content series where he highlights his friend's unique stories through whimsical yet low-fi production, creating beautiful moments of culture on TikTok. This month, he highlighted his friend @guywithamovie camera, showing his relationship with popcorn.
Why we love it: Jordan is a truly unique creator on the platform by intersecting short film and social-first content. The video is clearly shot on an iPhone, but it employs classic film tactics that make beautiful and dynamic pieces of storytelling. When it comes to mid-tier production, this TikTok acts as an example of the right balance needed.
Please enjoy more behind-the-scenes photos of Margot Robbie and Ryan Gosling's outfits for the upcoming Barbie movie.
The Colorado Avalanche dented the Stanley Cup... while still on the ice.
Starbuck's Strawberry Refresher recipe... but with a twist 😏
Wait, this marking system Waffle House employees use to make your order is actually genius.
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