Draft Day: The NBA Draft is here and people are excited for how this will shape the next season of basketball and beyond.
How brands can jump in: If you're a sports brand or a brand with hometown pride, this could be an easy way to jump in and celebrate your team's next evolution. Share your reactions to the picks and confidence at winning the next championship.
Sonic the Hedgehog's Birthday: The iconic game premiered 31 years ago today.
How brands can jump in: This one is ripe for the picking if you're associated with video games or even movies (he's a movie star now!) Otherwise, this one can be tapped by other brands for playing into nostalgia as we've seen trend so much over the last year or so. Nothing says nostalgia like that old N-64 in your parents’ basement.
Elliot Page: He's inspiring and moving us all over Twitter with the return of his Netflix series, The Umbrella Academy. He's also doing interviews on coming out as trans and living his authentic life.
How brands can jump in: Is your brand into TV, an ally to the LGBTQ+ community, or celebrates Pride? This is an easy way to tag into a relevant and happening pop culture moment. Celebrate Elliot in his journey or share your excitement for his character arc on this season of the show. Be sure to review any purpose content with key stakeholders before going live
How'd Horace get in my house? 🛸
What it is: People on TikTok have been all over the Horace effect. This animated tall ET looking baby drops into the frame where you position him and dances in a...questionable? weird? cute? way. People then dance with him or make fun of him, typically through the lens of pretending he's a real human being who just happens to be in their life. 👽
How brands can jump in:Â Does your brand like to dance? Dance with Horace! Do you speak for a TV, movie, store, or anything like that? Drop Horace into your environment to watch him dance in your brand's space. Horace looks like an alien that went through the blender a couple of times so make sure you play up the absurdity of his presence.
Examples: 1, 2, 3
Urgency level: This one will be here for a bit with plenty of humor to mine, but don't wait too long and be the last brand at the middle school dance while Horace is dancing with all the other pretty ones. 🪩
What it is:Â Recess breaks the fourth wall with this witty post announcing that its graphic designer is on PTO
Why we love it:Â The hemp-infused sparkling beverage brand that wants you to feel cool calm and collected also wants to remind you to take your PTO. What better way to engage the millennial consumer than by being humorously relatable...and quite possibly honest. The days of thinking CEOs are managing brand accounts is over (maybe? some might still think so) as users recognize the team of social marketers, copywriters, designers, etc. behind a brand account. As millennials and Gen-z look for more brand authenticity, this is a fun yet authentic take into BTS content.
🚨 Red Alert: Al Pacino finally discusses his iconic Shrek phone case.
New trailer for the horror movie Smile just dropped; I'm scared and definitely not smiling.
If Twilight is good enough to inspire Stevie Nicks to write a song, it's good enough for me. 😌
Rob Gronkowski is reitiring....again? Let's see if the second time sticks.
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