Damar Hamlin: last night, the Buffalo Bills player suffered a cardiac arrest following a hit during the game versus the Cincinatti Bengals. His heartbeat was restored on the field before he was transported to UC Medical Center and the game was suspended. Twitter users are sending their well wishes to Hamlin, including donating to his GoFundMe Charity which has received over $3 million in donations overnight.
Ken Block: the pro rally driver and YouTube stuntman died in a snowmobile accident on Monday at the age of 55. Twitter users are sharing their condolences and highlighting his greatest stunts.
In-and-Out Lists
What it is: In this trend, Twitter users are starting off the New Year strong by listing what is "in" and what is "out", positive things that they would like to see in the new year and negative things they would like to leave in 2022. Tweets have ranged from trendsetters listing their earnest predictions on what will be popular and not, to everyday twitter users giving their comedic input.
How brands can jump in: Brands can position themselves in a humorous manner by playfully inserting themselves into this straightforward trend. Is your brand in and can you allude to another brand being out?
Examples: 1, 2, 3
Urgency level: 🔥 HOT 🔥: 2023 has just started and this being a new years trend, it will have a short lifespan of relevancy. Hop in before it's too late!
Who they are: Eli Rallo is a 23-year-old TikToker who began her social media career during the pandemic by revisiting her favorite childhood family activity: making big jars filled with mixed treats for her loved ones. Two years later Rallo has shifted gears in her journey, taking to content creation full-time, sharing her unique life perspective and advice to her followers everyday through her TikTok, Podcast, and soon to be book currently in development with Harper Collins.
Why we love them: We gravitate toward Eli's content because she welcomes life's messiness. She embraces that the internet is never truly authentic, so the only thing she can do is be true to herself.
Want to know how your 2023 will shape out? Take this BuzzFeed quiz picking between salty and sweet snacks to find out.
Check out this wicked-skilled popcorn maestro!
Meet Peniel Enchill, the artist behind the iconic "Woman Stepping Into The New Year" artwork
Why pop culture should be part of your social strategy in 2023
Thanks for reading! Today’s issue was created by Samantha Lurie and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.