#WK17: Wrestle Kingdom is a two-day wrestling tournament beginning today in Japan.
How brands can jump in: If your brand is into the wrestling scene, sports, or has a large fanbase who will be closely following the matches, look for ways in to chat about the results and make some predictions.
Person of the Year: Time Magazine has named Volodymyr Zelensky and the Spirit of Ukraine as their Person of the Year.
How brands can jump in: There are multiple conversations around this happening including Elon Musk bringing up his own time as the title holder. This one is more for awareness as conversation stirs around Zelensky, the Ukraine, and Musk.
2022 vs. 2023
What it is: People are comparing themselves, sports teams, or the years themselves as we leave 2022 behind and enter the unknown of 2023. Drop two different images to celebrate how you were or how you'll be. Some are even jokingly posting the same photo twice to show that the passage of time doesn't change their looks, interest, or personality.
How brands can jump in: Does your brand have anything big coming up in 2023 to tease? Put it next to a big moment from 2022 to show that you'll still be relevant and exciting. Are you a humorous brand? Make a brand-relevant joke about how you're trying to change or staying the same in the new year. Stay clear of any IP in your photo usage and make sure you have permissions for any graphics that aren't yours!
Examples: 1, 2, 3
Urgency level: Flaming hot. People are still talking resoultions, goals, and leaving the past behind, but won't be for long. Don't miss out on the chance for one last "new year, new me" joke.
Kaleidoscope: Now streaming, Netflix
Emily In Paris: Now streaming, Netflix
Fleishman Is In Trouble: Now streaming, Hulu
The Last of Us: 1/15, HBO
That '90s Show: 1/19, Netflix
M3GAN: 1/6, Theatres
The Pale Blue Eye: 1/6, Netflix
Hunters: 1/13, Prime Video
White Noise: Now Streaming, Netflix
Miley Cyrus and Paris Hilton (!!!) performed "Stars are Blind" on NYE and we're still thinking about it. ✨
Did Jamie Lee Curtis invent Instagram? 🤔
New year means new Trader Joe's items. Repeatedly checking this IG for what's in stores. 👀
Celine Dion wasn't inluded in the Rolling Stone's 200 Greatest Singers list....people are not happy.
Thanks for reading! Today’s issue was created by Myles Daigneault and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.