
#PokemonPresents: Today Pokemon is doing a video presentation on upcoming games and apps for the franchise.
How brands can jump in: Does your brand gotta catch em’ all? This is a great time to share your excitement and hopes for the next era of Pokemon games. Find brand safe ways in by referencing creature abilities, the colors/gems (Scarlet and Violet) of the next game titles, or quotes like "Pika-pika-CHU."
Kansas: It is being projected that voters have protected their right to get an abortion in the state after this referendum.
What brands should be aware of: This one isn't for brands to jump in on, but it’s important to follow the conversation and current happenings surrounding Roe v. Wade and abortion access and how it impacts the timeline.
#VinScully: The legendary Dodgers broadcaster passed away last night and Twitter users are paying tribute.

what if i showed up... 👀
What it is: In this trend, tweets are starting their text off with "what if showed up..." followed by some chaotic thing that you'd hope no one would actually do. But hey, it's Twitter, so you never know.
How brands can jump in: This one is easy to tie directly into your brand pillars or products. It's also evergreen and open to all. Take a minute to think on how you could make it your own and get your Twitter thumbs ready!
Examples: 1, 2, 3
Urgency level: This one isn't super hot, but it's evergreen and has been showing up since last week. Take a moment to think, and get on it before a lot of other brands do.

The Sandman: 8/5, Netflix
Sweet Life: Los Angeles: 8/4, HBOMax
Reservation Dogs: 8/3, Hulu
Industry: Sundays, HBOMax
They/Them: 8/5, Peacock
Bodies, Bodies, Bodies: 8/5, movie theaters
Bullet Train: 8/5, movie theaters
Prey: 8/5, Hulu

Obsessed with Katy Perry throwing pizza slices to fans at the club. 🍕
All of the best memes calling out Taylor Swift's private jet usage and carbon footprint. 🛩
Some kids learned CPR from The Sandlot. ⚾️
Every day you can play the cat version of Where's Waldo with this Twitter account. 🐈
Thanks for reading! Today’s issue was created by Myles Daigneault and Aubrey Burrough. Want to subscribe? Reply to this email to get on this list.


