Cardi B: The rapper announced her new song is dropping tomorrow.
How brands can jump in: Is your brand a Cardi stan, in the music scene, or just knows a future summer hit when you hear one? Get ready to play up your excitement or find brand-friendly ways in via lyric references.
#SailorMoon: It's Sailor Moon's birthday! People are celebrating and reliving their favorite moments of the anime.
How brands can jump in: If your brand plays in TV, anime, or culture this could be a fun one to play off of if you have the knowledge of the show. This also follows our typical theme of nostalgia. Older millennials LOVE Sailor Moon and think of it fondly.
R Kelly: R Kelly has finally been sentenced to 30 years for his crimes.
What brands should consider: This one should be avoided, but good to know many people are talking about the justice served, making reference to it, and applauding survivors for speaking out.
Chrissy Wake Up....We Don't Like This 🚨
What it is: Tiktokers are sharing videos of their absolute shocking, traumatic, and humorous realizations about themselves, family, politics, and life to the remix currently trending on the platform. The sound itself is a musical remix of audio from an action scene in Stranger Things Season 4.
How brands can jump in: Time to flex some humor muscles: Jump on a rivalry with your competitor in a funny way, make a "horrified" reference to someone not consuming your brand, or point out red flags of other brands not having your amazing features. If you need to, you can remake the sound by singing it yourself.
Examples: 1, 2, 3
Urgency level: With Stranger Things Season 4 Part 2 dropping tomorrow and the state of the world seeming crazier by the day, the sound will be around for a week or two.
What it is: MoonPie says 'SPFU' to the sun and drops a marshmallow-scented SPF sunscreen on the longest day of the year, summer solstice. The brand also shares a video in the style of a ‘90s commercial to promote this limited run. And before you ask, yes, it’s real!
Why we love it: As rivals of the sky, it only makes sense for MoonPie to position the sun as a bully! For years, MoonPie has trolled the sun on social media and this product idea is a ridiculously fun and creative extension to their existing approach on social. As brands steer away from traditional marketing and explore branded merch, MoonPie takes the unconventional route to deliver a unique product that’s socially led.
Avril Lavigne recreated the Let Go album cover. BRB screaming in the shower, "It's a damn cold night!!!"
The Academy has officially welcomed it's class of 2022. We love to see a diverse, international, modern class of professionals voting on awards. 😍
If you're looking for a feel-good podcast this summer, check this list. Good vibes only ✌️
"Sisssterrsss" 🧙♀️ The trailer for Hocus Pocus 2 is here. Yeah, we'll be watching with our candy corn.
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