#NationalPizzaDay - Today is National Pizza Day!
How brands can jump in: It's hard to imagine a world without pizza. šCelebrate National Pizza Day by adding your brand as a pizza topping.
The NBA - Basketball Twitter is in shambles. Today, Feb. 9, is the NBA trading deadline, and the teams are making power moves. With KD to the Pheonix Suns and Westbrook to the Utah Jazz, a lot can happen by 3 p.m. EST.
How brands can jump in: If your brand is a basketball fan, jump in on the excitement, but be mindful that brands typically can't say "NBA" player and team names.
Hashtag: #YouNetflix - Season 4 of āYouā is out, and fans are already obsessing (pun intended) over it.
How brands can jump in: You can jump in on this trend, without mentioning the show directly. The show is all about obsession. What is your brand obsessed with?
4,000 character tweets
What it is:Ā This week, Twitter increased the character limit for Twitter Blue subscribers to 4,000. It didn't take long for users to take full advantage of this update. Twitter users are posting tweets that are 4,000 characters long.
How brands can jump in:Ā Does your brand have an iconic phrase/tagline? Copy and paste it until you hit 4,000 characters to have some fun/maybe annoy your followers.
Examples:Ā 1,Ā 2,Ā 3
Urgency level:Ā š„Warming up š„ - This feature just launched, so you have time to jump in on this trend and be a trendsetterāif you have Twitter Blue.
Gen Z would rather talk about their mental health and sex life than the state of their finances.
What it is:Ā Interesting new research, given that Gen-Z has a reputation for championing salary transparency: 30% of Gen-Zers are comfortable discussing mental health, sexual experiences, and politics, but only a quarter is comfortable talking about their salary and savings. And while 48% of the general population said their friends know more about their sexual experiences than their debt, this jumped to 66% for 18 to 25-year-olds.
What we can learn:Ā It's important for Gen-Z brands to meet Gen-Z where they are. Relatability is huge for Gen-Z, but to do so, brands have to understand more than what Gen-Z thinks is "cool." Consumer behavior is vital.
The Phoenix Suns acquire Kevin Durant in a blockbuster deal.
Turkey and Syria Earthquake: How to help and where to donate.
Situationships are trending among Gen-Z women.
Thanks for reading! Todayās issue was created by Kathryn Gans and Paulana Lamonier. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.