Messi: Lionel Messi of Argentina was crowned World Cup Champion. Twitter users share their excitement for the player/team's win.
How brands can jump in: If your brand has been following the World Cup, here's your chance to join fans in the Argentinian victory conversation. To play to it safe, avoid referencing Messi individually.
Happy Hanukkah: Twitter users send out best wishes to one another at the start of Hanukkah.
How brands can jump in: December 18th, 2022 was the first night of Hanukkah. Brands can show up for Jewish audiences by tweeting a kind message in celebration of the holiday.
Elon: Elon Musk continues to trend following controversial Twitter policy & poll.
What brands should know: Millions of users voted and now we wait to see if Elon will keep his word and step down as CEO of twitter. Brands should avoid engaging with Elon-related content at this time as we don't yet know what this could mean for the platform's future.
_ ticket(s) for barbie please
What it is: The internet is buzzing over the new trailer for Greta Gerwig's Barbie. Twitter users are leaning into comedic takes on who they'd expect/want to show up to theaters for the release. Using the caption "__ tickets for barbie please," tweets include pics of well known characters in media, pop culture icons, and internet personalities.
How brands can jump in: Brands can dive right in with a pic of their mascot and corresponding caption. This is an easy way to drive relevancy without poking fun at the brand.
Examples: 1, 2, 3
Urgency level: High! Twitter users are acting quickly and you should too...before the hype dies down.
Monday: National Emo Day, National Hard Candy Day, National Oatmeal Muffin Day
Tuesday: Go Caroling Day, Games Day, National Sangria Day
Wednesday: Winter Solstice, National Crossword Puzzle Day, Blue Christmas
Thursday: National Short Person Day, National Cookie Exchange Day
Friday: National Christmas Movie Marathon Day, Festivus
Saturday: Christmas Eve, National Eggnog Day
Sunday: Christmas Day, National Pumpkin Pie Day, Jesus' Birthday
Monday: Boxing Day, National Candy Cane Day, Day of Goodwill
New twitter policy has been,,,deleted ??
babe wake up, new butter trend just dropped 🧈🕯
Argentina wins the world cup! 🏆⚽️
Beyoncé shares her support for Meghan Markle in new Netflix documentary
Thanks for reading! Today’s issue was created by Nick Ashkenis and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.