#JetBlue: The airline company is trending this morning after winning a months-long bidding war for Spirit Airlines, for 3.8 billion dollars to be exact. This merge makes JetBlue the nation's 5th largest airline!
How brands can jump in: JetBlue said this new relationship will bring "low fares and award-winning service" but we've all seen content about the flawed Spirit Airlines experience and many have thoughts -- if playful banter is aligned with your brand TOV, maybe chime in (mindfully). Or is your brand in need of a vacation? Share where you'll travel to.
#Recession / Inflation Reduction Act: The GDP is down for the second consecutive quarter deeming the US economy to be in a recession. Yesterday the President released a bill to fight inflation and lower costs for American families. This bill states efforts to combat high health care costs and inflation, as well as making the single largest investment towards climate solutions and environmental justice.
What brands should know: As we all know, the state of the world, and in this case, the economy, is top of mind for many right now. be mindful of thoughts, feelings, and perspectives when it comes to anything that may touch this aspect of culture.
#JennaMarbles: A fan posted a photo with the former Youtuber and the internet is going wild, making pleas for the celeb to come back. Jenna left behind over 20 million subscribers in 2020, and this is the first "update" we're seeing since then.
What brands should know: Jenna Marbles left social media in 2020, after receiving backlash when her problematic videos resurfaced.
Twitter's New “Status” Feature
What it is: Twitter is testing out a new feature that allows users to set a status when they tweet. The cheugy names like "🌴 Vacation Mode" and other various moods paired with an emoji are feeling very nostalgic.
How brands can jump in: This feature can offer even more visibility to your brand. Since users can click on a status badge and see what other posts were shared, try utilizing the features like AMA or Hot Take, to let new users who are discovering your brand know more about you. Since this feature hasn't rolled out to all accounts yet, use the opportunity to share an edit with your own status update.
Examples: 1, 2, 3
Urgency level: 🌶 Hot Take: Seems like Twitter is testing a lot of new features recently [cries in “still doesn't have co-tweeting”]. Hop in before the next one is released!
That 70's Show fans rejoice as there's a spinoff coming to Netflix, That 90's show! We're headed back to Point Place, Wisconsin with familiar faces Jackie (Mila Kunis) and Kelso (Ashton Kutcher).
Trying to determine whether or not what you like is actually what you like or what the algorithm is telling you to like? What you're experiencing is called "Algorithmic Anxiety".
The Kardashians expressed their dislike of the way Instagram has been operating. Could it be that they are working on their own platform? We wouldn't be surprised. This user makes a great case!
Thanks for reading! Today’s issue was created by Janel Ilagan and Sophia Krivatsy. Want to subscribe? Reply to this email to get on this list.