NBA Finals: Twitter users are sharing their thoughts on the annual championship series of the National Basketball Association.
How brands can jump in: If your brand is a Basketball fan, here's your chance to share thoughts or prompt conversation with your followers. Best to play it safe - don't mention any players or teams directly.
#THEIDOL: This new MAX show premiered last night and viewers are buzzing with opinions.
How brands can jump in: This show is generating a lot of hype online, with its star-studded cast and Euphoria cross-over moment. If your brand stays up-to-date on MAX releases, pay homage to an iconic moment from the show's premiere.
#WorldEnvironmentDay: Twitter users are celebrating World Environment Day with tweets that encourage awareness and action for the protection of the environment against plastic pollution.
How brands can jump in: If your brand has ties to environmentalism, take a moment to join the community in sharing acts of giving back or spreading awareness about the dangers of plastic. Remember to be intentional here, and only join the conversation if your brand is doing the work.
behind every hot girl
What it is: In this trend, Twitter users are starting their tweets with "behind every hot girl there is a deep history" followed by a reference to a cultural moment in media/music, a scene in a movie, a controversial topic, or even a specific behavior. Users are getting creative with some references to cultural moments as well. While tweets are ranging from broad to niche *hot takes*, the general sentiment has all been light and fun.
How brands can jump in: There are many ways in for brands with this trend that can be easily executed. Whether your brand is selling a product or service, you can directly reference your offering. You can call attention to a recent viral moment of your own or even use this format as an evergreen content caption. Just remember to own the joke.
Examples: 1, 2, 3
Urgency level: 🔥 Hot! This trend has been picking up speed with minimal brand involvement so far. Get in now for max impact.
Monday: National BBQ Week, International Day of UN Peacekeepers, Learn About Composting Day
Tuesday: National Eyewear Day, D-Day, National Yo-Yo Day
Wednesday: National Chocolate Ice Cream Day, World Caring Day, Global Running Day
Thursday: National Best Friend Day, World Brain Tumor Day, World Oceans Day
Friday: National Meal Prep Day, National Sex Day, National Strawberry Rhubarb Pie Day
Saturday: National Bae Day, National Egg Roll Day, National Herbs and Spices Day
Sunday: National Flag Week, Say Hi Day, National Children's Day
Monday: National Loving Day, National Email Week, National Red Rose Day
What to expect at Apple Keynote 2023.
[SPOILER 🚨] This RuPaul's Drag Race Allstars S8 E5 moment left my jaw on the floor!
TSwift announces the release date of Speak Now (Taylor's Version)
Thanks for reading! Today’s issue was created by Nick Ashkenis and Katie Gans. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.