Grand Jury: Donald Trump has been indicted by a federal grand jury for retaining classified government documents and obstruction of justice.
Cracker Barrel: Cracker Barrel has "fallen," according to the Texas Family Project, after the chain restaurant showed their support of the LGBTQ+ community by posting a photo of a rainbow rocking chair on Instagram to celebrate Pride Month.
What brands can learn: While most of the Twitter conversation surrounding this supports Cracker Barrel (and has produced some stellar memes), brands celebrating Pride need to have a plan in place should a small group of users call for you to "go broke" after "going woke."
Babyface: The R&B legend's Tiny Desk performance dropped and features a mix of Babyface's own songs and those he's crafted for the likes of Whitney Houston, Madonna, and Boyz II Men.
How brands can jump in: Does it make sense for your brand or mascot to be slotted as the next Tiny Desk star? If so, speak to it in a fun way that doesn't reference NPR, Tiny Desk or any other IP.
This is a...Test
What it is: Twitter users are tweeting the phrase "this is a [insert topic here] test" along with messy doodles of situations that fans of said topic should be able to immediately identify. The lo-fi drawings are the stars here, and their subjects should be specific and clearly recognizable to the communities they are speaking to.
How brands can jump in: Time to get artsy 🎨 Does your brand have an inside or long-running joke with its followers? Do you have an iconic or timely product that loyal fans can spot from a mile away, even if it's a bad drawing of the product? Create a quick doodle of that subject, use the trending copy and voilà! You're in 🤌
Examples: 1, 2, 3
Urgency level: Hot 🔥 This trend has picked up a lot of speed this week and will likely peak in the coming days.
New Singles:
"Take Two" - BTS
"Vulgar" - Sam Smith x Madonna
"Tuya" - Rosalía
"Angel" - PinkPantheress
"World Class Sinner" - Lily-Rose Depp
"Hollywood Bowl" - Rob Grant x Lana Del Rey
"Who Told You" - J Hus x Drake
New Albums:
The Show - Niall Horan
The Age of Pleasure - Janelle Monáe
Hood Hottest Princess - Sexyy Red
Lost At Sea - Rob Grant
The fog hasn't even lifted and Shawn Mendes released a surprise song "WHAT THE HELL ARE WE DYING FOR?" which features cover art of New York City engulfed in smoke from Canadian wildfires 😶🌫️
This TikTok of a seemingly-mundane daily routine has created an absolute flurry of conversation about what it means to live a decent life 💼
BEYONCÉ??? Queen Bey personally passed out merch to a few lucky fans after the Renaissance World Tour show in Barcelona 🐝
Does new internet slang sometimes feel confusing? If so, this tweet might be for you 🤨
Thanks for reading! Today’s issue was created by Zachary Poczekaj and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.