Linkin Park: The band just released a new, unheard song, "Lost," from their Meteora album days to celebrate the album's 20th anniversary.
How brands can jump in: If your brand is a stan or skews more millennial you might want to consider jumping into the conversation! Be mindful of how you join this though, as the lead singer passed in 2017.
Figure 8: Paramore released a new album today (the emo kid in me is LIVING) and fans are running to Twitter to talk about their love for the track "Figure 8."
How brands can jump in: Give the song a listen and see if there are any ways in with the lyrics or track name. Be careful to not directly mention the band's name or any of the band members' names.
Hall of Famer: Last night at the NFL Honors, the NFL announced their Pro Football Hall of Fame Class of 2023.
How brands can jump in: Brands that have consistently participated in NFL conversations, this one could be for you! If there is a specific team/or player your brand supports, send your congrats their way.
my 5 love languages
What it is: Ah, love is in the air 💕 We've seen this trend before, but with Valentine's Day coming soon, the chronically online are defining the 5 love languages or sharing what is/isn't their love language.
How brands can jump in: Define the 5 different love languages as it pertains to your brand. How would your brand express each one? Other ways in include sharing your brand's love language. Is it when someone leaves you the last piece of your product? Maybe you're sharing what ISN'T your love language for a lil' twist. Apply some of your brand's consumer truths for the best results!
Examples: 1, 2, 3
Urgency level: Steamy 🥵 - Valentine's Day is Tuesday so get this one off while you can!
New Singles:
"CUFF IT" -Beyoncé (Wetter Remix)
"Lost" - Linkin Park
"Running Out of Time" - Paramore
"Call Me What You Like" - Lovejoy
"The Kids are Growing Up (Part1)" - The Kid Laroi
"Green Honda" - Benee
New Albums:
Pink Tape - Lil Uzi Vert
This is Why - Paramore
Let Her Burn - Rebecca Black
Archives & Lullabies - Sabrina Claudio
From Tight End to Singer, what CAN'T George Kittle do?? 🕺
So the fungi situation in The Last of Us could actually happen (minus being actual zombies) 🫠
ICYMI - here's the overview of all the crazy moves during the NBA trade deadline 🏀
Thanks for reading! Today’s issue was created by Michaela Landry and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.