
#SpotifyWrapped day is HERE! Expect to see plenty of users sharing their top songs, albums, and probably brown and white noise for some of us.
How brands can jump in: This is a great opportunity to meme a little. Would your brand be super into BTS? Throw a fake graphic together. Maybe your brand would be "listening" to something that isn't even a band/music, that works too! This time of year is always chaotic with constant screenshots, so it's a great time to get your brand involved in the conversation.
Casey Anthony continues to trend after Peacock released a documentary about her.
What brands should be aware of: Not something to jump on at all, but you'll likely see this in the feed. Just be aware of where this conversation is going and steer clear!
#GivingTuesday is still trending today. Organizations across the globe will be wrapping up the annual giving holiday by thanking their audience and potentially collecting residual donations.
How brands can jump in: Don't jump on this unless your brand was already involved, this is just a aheads up that today is now #ThankYouWednesday and you will see more of this in the feed until the end of the week.

if you even care
What it is: Users are writing statements and sharing facts then appending "if you care" or "if you even care" at the end to make a small fact into a sassy and quippy tweet. That's it! That's the trend!

How brands can jump in: Share a fact about your brand! Make an observation for your audience! This one is so easy to get in on. All you have to do is add "if you even care" to the end and you're set!
Examples: 1, 2, 3
Urgency level: This isn't a widely recognized trend, it's a smaller one that's been hiding for a while. Act whenever feels right!

Willow: 11/30, Disney+
Gossip Girl (S2): 12/1, HBO Max
Dolly Parton's Mountain Magic Christmas: 12/1, NBC
Sesame Street's The Nutcracker: 12/1, HBO Max
Flip or Flop: The Final Flip: 12/1, HGTV
The Lost Patient: 11/30, Netflix
Troll: 12/1, Netflix
Cloudy With a Chance of Christmas: 12/2, Lifetime
Merry Textmas: 12/4, Lifetime
Violent Night: 12/2, Theaters

Gaslighting is the word of the year, haha. Wait? Why would you say that I said that? I didn't say that.
The Respect for Marriage Act passed the Senate 61 to 36 last night. Nothing like seeing human rights being debated. Nothing like it!
TIL octopi punch fish and I have watched this clip at least seven times.
Loving this video recap of the evolution (....and de-evolution...) of social media over the last several years.
PINK SAUCE IS BACK, BABY!
Thanks for reading! Today’s issue was created by Ryan Benson and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.

