Happy Diwali: The Hindu community is celebrating the new year with the Festival of Lights and sharing best wishes.
#HouseOfTheDragon: Twitter users are sharing thoughts & feelings regarding the HOTD season 1 finale. *beware of spoilers!*
How brands can jump in: If your brand is a known entertainment fan with an interest in HBO Sundays, this is your time to acknowledge the series. Ask your followers what they think of the finale or what they're hoping to see next season. Avoid referring to actors by name or major plot happenings, sometimes less is more.
70%Terrible: Twitter is reacting to a user's prompt to share something they objectively love that is mostly terrible.
How brands can jump in: All brands can jump in on this hashtag game by sharing known opinions about their brand/products. Let's steer clear of controversial hot takes and find the humor in what your audience loves to hate (or hates to love) about your brand/industry. Keep it client friendly!
it’s me, hi, i’m the problem, it’s me.
What it is: Swifties are still calling the shots and they're not easing up any time soon. In this trend, Twitter users are tweeting this masochistic lyric from Anti-Hero, a song from Taylor Swift's newest album Midnight. This is not limited to Swifties, as the internet has seen activity from those who haven't listened to a Taylor song since 2006. Complete with Gen Z's self-sabotaging POV, this trend contains a multitude of interpretations. From selfies, to memes that call out that user's toxic trait(s) (like, in a fun way), to clips of *mood* imagery that evoke a sense of relatability.
How brands can jump in: There are many ways to jump in on this trend, which makes it easier for brands that are not necessarily pro-Swift or music inclined. What is a funny trope about your brand that is fair game to poke fun at? How can you highlight that or alter the lyrics to insert your brand in it? Whichever route you choose, keep it light, fun, and make it your own.
Examples: 1, 2, 3
Urgency level: Medium. This is an evergreen trend following the release of Taylor's album that is still gaining traction and will likely die down before the end of the week.
Monday: National Food Day, United Nations Day, Global Media and Information Literacy Week
Tuesday: International Artist Day, World Pasta Day, National I Care About You Day
Wednesday: National Pumpkin Day, Austrian National Day, Worldwide Howl At The Moon Night
Thursday: Cranky Coworker Day, National Black Cat Day, Grandparents Week
Friday: National Breadstick Day, National Chocolate Day, National Immigrants Day
Saturday: National Internet Day, National Cat Day, National Indigenous People's Thanksgiving Day
Sunday: Mischief Night, National Candy Corn Day, National Text Your Ex Day
Monday: Halloween, National Caramel Apple Day, National Knock Knock Joke Day
The Renaissance Tour is upon us (!!!!). The first tickets to the upcoming Beyonce tour in 2023 have already been purchased.
Miss Swift's newest album Midnights breaks Spotify records with the most streamed album + artist in a single day.
Survivor + White Lotus fans stay winning. Thanks, Mike White!
Monet hates mashed potatoes. Climate Change activists strike again.
Thanks for reading! Today’s issue was created by Nick Ashkenis and Steph Caruso. Want to subscribe? Reply to this email to get on this list.