#LizCheney: Representative Cheney delivered opening remarks for the January 6th Committee Hearing. The hearing already has shown footage from the day and testimony from top White House officials painting a more detailed and violent story of the days events.
#Beyonce: The Bey Hive is buzzing this morning after fans noticed Beyonce has wiped all of her social media including her Youtube channel.
How brands can jump in: Is your brand in the hive? This is a great moment to capture a fandom and join the convo without making your brand the center of attention.
They're a ___ but ____
What it is: Check out your new favorite party game, started on TikTok and making its way to Twitter, this game is all about what makes someone attractive. You give a hypothetical person a number correlating to their physical appearance, followed by a personality trait. The idea is that the personality trait makes their attractiveness number go up or down. Usually, the game is played that if the physical appearance number is high, it's matched with a negative personality trait. If the appearance number is low, it's matched with a positive personality trait. The other person then has to decide what their new number is.
How brands can jump in: This is a fun one. Use this one to pick out a hypothetical person with either a high or low physical appearance number, and then give them a personality trait that’s related to your brand. Maybe they like your competitor? Or can recite a reference by heart? Maybe they have a weird way of interacting with your product. Then allow your fans in the comments to give that person a new hypothetical number. You can pick any number and any pronoun as long as it follows the "They're/He's/She's a ___ but _____".
Examples: 1, 2, 3
Urgency level: Hot! This trend just appeared on TikTok/Twitter this week, get on top of it before someone says "they’re a 10, but their favorite brand ruined this trend."
New Singles:
"CASH IN CASH OUT" - Pharrell Williams ft. 21 Savage & Tyler
“The Creator"Booty" - Saucy Santana ft. Latto
"Just Us Two" - Steve Aoki & Taking Back Sunday
"Numb" - Marshmello & Khalid
New Albums:
Skin Of My Teeth - Demi Lovato
Do What I Want - Kid Cudi
In Our Own Sweet Time - Vance Joy
Denim and Rhinestones - Carrie Underwood
Grab those Lactaids, whole milk is back, baby!
Everyone has bad taste but now we just don't care.
Golf is getting the Millennial/Gen Z rebrand it needs to stay alive.
My hot take is that Hero by Nickelback is a good song and Baseball seems to agree with me.
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