Superman: Henry Cavill confirmed he will not return as Superman.
How brands can jump in: Is your brand a DC fan? Join the discussion and elect a new Superman, or mourn the role without Cavill.
Gunna: Rapper Gunna has been released from prison on a plea deal.
What brands should be aware of: We do not recommend jumping in on this trend. Exercise sensitivity around the subject.
Only 10: There are only 10 days left until Christmas and the internet’s anticipation has begun.
How brands can jump in: Get in on the countdown with a reactive tweet or start your own silly little advent calendar on social! The opportunities here are many.
#RulesForFamilyGatherings
What it is: Users are taking to Twitter to share their rules to survive a family gathering using the hashtag #RulesForFamilyGatherings. Rules range from from actual advice to comedic takes on relatable family holiday annoyances.
How brands can jump in: How does your brand recommend surviving family gatherings? Hoarding all the Christmas cookies? Going on a "walk" with cousins?(420-friendly brands, only of course!)
Examples: 1, 2, 3
Urgency level: Warm- We anticipate this trend will continue heating up during the holiday season!
What it is: Americans are cutting back on spending this holiday season due to inflation. According to a Bloomberg poll, 60% of respondents said they plan to purchase gifts for fewer people. Meanwhile, more than one-third have decided to skip gift-giving altogether due to the costs. Gen Z and Millennials reported being especially pessimistic when it comes to the gifts they receive this year -- they expect to be disappointed.
What we can learn: It is important for brands to keep up on the current consumer mindsets. You don't need to avoid discussing gifts as a brand around the holidays. Instead, be mindful about the language used since the majority of Americans are cutting back on gift giving due to inflation.
The U.S. will offer free at-home COVID tests this winter.
The 1975 is having their biggest tour yet.
Stephen ‘tWitch’ Boss, DJ for ‘Ellen DeGeneres Show,’ dead at 40
France and Argentina will play in the World Cup Final.
Thanks for reading! Today’s issue was created by Katie Gans and Aubrey Burrough. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs