#HurricaneIan: Twitter users continue to discuss the progress of Hurricane Ian, which is expected to make landfall with Florida on Thursday.
#DARTMission: Twitter Users discuss Nasa successfully destroying an asteroid by ensuring its collision with a satellite
How brands can jump in: Given the popularity of space memes in recent times, consider jumping in if your brand has touched on space previously (James Webb, etc..)
Italy/Ken Paxton/Seized: Political discussion continues on the platform with a variety of global topics covered.
What brands should consider: Ensure to re-evaluate your content scheduled for this week and continue to monitor on an ongoing basis
Rihanna's Super Bowl Moment... In September
What it is: The internet is discussing Rihanna's Super Bowl Halftime Show announcement by recreating the now iconic image with their own versions, replacing either Rihanna's arm or the item being held, often times both. This trend is entirely unserious, as most things on the internet are, as this is a microcosm the future of social content, low-lift and easily digestible.
How brands can jump in: Lean on your teams photoshop skills here to recreate this image using assets your brand has full ownership of, and don't be afraid to swap the football for another item. Rihanna and team have already sent multiple Cease and Desists to brands who used the artists arm. Be sure to consult your social and legal teams before joining this trend.
Examples: 1, 2, 3
Urgency level: HOT this is new to the interwebs and while we'll all remember where we were when this image was created, now is the time to join in this morning or not at all.
Who they are: Named in Inc’s 30 under 30, Karen X Cheng creates viral videos for brands, including Apple and Snapchat through her creative agency, Wafffle. Cheng first went viral when she quit working for Microsoft using a video. It’s probably no surprise that the karenxcheng Instagram account features many of her videos, as well as tutorial videos giving her audience a behind the scenes look at her creative videos. If you’re searching for ways to enhance your creative video skills, this account is bursting with inspiration for you. Karen became notorious for her ‘donut selfie’ - a technique that teaches users how to record video of themselves while moving their phone in a circular motion.
Why we love them: AR is a hot new media for Brands to activate in, consider partnering with one of those at the forefront of the space for future campaigns
YouTube cuts creators in on Shorts revenue in a bid to compete with TikTok
How TikTok has become the new testing ground for audio branding
Here's The 100 Greatest TV Shows of All Time Ranked by RollingStone
‘Barbie Girl’ Turns 25: Aqua Opens Up on Song’s Legacy and Absence From Movie
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