
#PlatinumJubilee: This is a celebration of Queen Elizabeth's 70th year on the throne - the first British monarch to hit this milestone.
#JohnnyDeppVsAmberHeard: Last night the jury found Amber Heard liable for defaming Depp in her Washington Post op-ed and Depp was also found liable for statements his attorney made to Daily Mail that called Heard's claims a hoax. Depp was awarded $15 million in damages and Heard received $2 million.
What brands should know: Be aware of the conversations happening around this topic, but this is a topic all brands should stay away from.
Game 1: Last night the New York Rangers won Game 1 of the Eastern Conference Finals against the Tampa Bay Lightning.
How brands can jump in: If your brand is regularly part of sports conversations, especially with NY teams, you might want to join this convo! (without directly mentioning the NHL or team names of course 😉).

"that’s why this pride month, I've partnered with...”
What it is: Yesterday marked the beginning of Pride Month, which on one hand filled our feeds with friends supporting and celebrating being true to yourself, and on the other hand had brands rainbowfying their logos. Gen Z sees right through the rainbow washing and has started to make fun of the typical copy they see from brands and influencers during Pride Month.
What brands should consider: To avoid being called out for being inauthentic, if your brand decides to create content in support of Pride Month:
Make sure the brand is also making a significant financial donation to an LGBTQ+ non-profit and/or is actively helping the community.
Don't just post Pride-related content and change your logo to rainbow in the month of June, be supportive year-round.
Ensure your brand isn't donating to politicians who actively work against the LGBTQ+ community.
Avoid having your influencers use the "that's why this Pride Month I've partnered with..." copy.

National Doughnut Day is TOMORROW 🍩 So here's a list of chains offering sweet deals on doughnuts. If you see me at every chain, no you didn't 👀
Enjoy your morning bev while taking some of these 5 lesser-known personality tests.
Watch this TikToker make every country's national food while her friends explain the background of the dish! 🤤
Hall of Fame coach John Madden will be the cover of Madden '23 for the first time since 2000 to celebrate his life and pay homage to the game's namesake.
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