World Cup: Today marks the last games of group play, with Groups G and H settling their winners today.
How brands can jump in: Is your brand watching the games to see who will make it to the Round of 16? Are you eating a special snack during them? If so, make sure you just allude to watching the "games" to avoid any legal complications!
#VictoryFriday: The Buffalo Bills and their fans are celebrating their win over the New England Patriots last night, pushing their record to 9-3.
How brands can jump in: If your brand has consistently shown up in the NFL space or specifically in conversations about the Buffalo Bills, you might want to join in the celebrations as long as you don't directly mention any team/league names.
Metro Boomin: Twitter users are coming together to appreciate not only his new album that dropped today but also the album rollout and his list of features. One Twitter user even compared his features to the 1992 USA Men's Basketball "Dream Team."
How brands can jump in: While you can't mention the album name itself, you can allude to listening to it. Again, this conversation is only one to jump in if your brand has direct ties to the rap community or Metro Boomin himself.
new word: "rizz"
What it is: We have a new word popping up more often in the TikTok comment section - "rizz." People have been using this word to describe anyone who has great charisma (get it? cha-rizz-ma 😉). It's usually used to compliment people who are good at flirting or getting their way.
How brands can jump in: This one is mainly just good to know about so you don't come off as the classic "how do you do, fellow kids?" meme. However, you can easily incorporate this into copy or even show a moment when your brand displayed "W rizz" (good rizz). Maybe this is when they flirted with someone in the Twitter replies or it could even be a fake text message. Read more about it here.
Examples: 1, 2, 3
Urgency level: Low. Good game never gets old 😉
New Singles:
"FCTU" - LATTO ft. Glorilla & Gansta Boo
"Let Me Down" - Quin XCII & Chelsea Cutler
"Solitude" - Snakeships with Bia & Lucky Daye
"Nice to See You" - Pretty Girl
"Pressure" - Rini
"You Know What I Need" - Pnau & Troye Sivan
New Albums:
The Hardеst Part (Deluxe) - Noah Cyrus
HEROES & VILLIANS - Metro Boomin
TT Freak - Akon
Marry Me - Olly Murs
Who knows NYC the best? The cab drivers. In this series, a creator asks cab drivers their favorite spots in the city and tells them to "Keep the Meter Running"
The story behind the Eli Lilly tweet.
Has anyone else noticed how good AI image makers are getting??
Thanks for reading! Today’s issue was created by Michaela Landry and Steph Caruso. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.