#PeopleYouShouldNeverMakeAngry: People are light-heartedly joking about people that are "too tough" to mess with
How brands can jump in: Keep this one light but think of creative ways in which your brand might be involved! Maybe the answer is "someone hangry for snacks" maybe it's "the friend with all the best snacks" or "the friend with the shared streaming account"
Britney: After posting a racy pic, fans are feeling all types of ways about all things Britney. Some are worried, some are rooting for her, and some are simply confused.
What brands should know: Stay out of this one and be mindful of any and all connections to Britney. This is a touchy subject for many right now and Britney doesn't need more attention than she's already getting.
Gmail, SPAM: Users are taking to Twitter to voice concerns from both sides after Ronny Jackson tweeted that election emails from Republicans were being sent to SPAM.
What brands should know: Avoid this at all costs.
This is My Multiverse of Madness
What it is: Multiverse of Madness is a new movie by Marvel and fans are creating their own multiverse with characters, musicians, or people from their past.
How brands can jump in: What's your brand’s Multiverse of Madness? How does your brand fit into someone else's multiverse? Find a fun way in which you fit!
Examples: 1, 2, 3
Urgency level: Pretty hot — this is happening NOW.
What it is: Meyers-Briggs? Enneagram? IQ? Your Harry Potter House? Throw all those personality quizzes away because the "what __ are you?" filter exists on TikTok.
Why we love it: These filters are increasing in popularity with people finding out what kind of bread, cheese, Lizzo song, and even a what "what __ are you?" filter filter exists. Most of these filters have been made by Laura Gouillon the self-proclaimed filter queen. She has very much earned that title by making over 50 of these different types of filters in TikTok's newly public Effect House filter-making platform.
The shoe of the summer is officially here: get ready for platform sandal szn.
Here are your horoscopes for the week.
Christine Baranski was gifted a photo of herself glaring at Elon Musk during the Met Gala.
Everyone who's anyone is obsessed with Netflix's Heartstopper. Read about why here.
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