#RoeVWade: Politico reported that based on a leaked Supreme Court document it is likely that the court will overturn Roe v. Wade – the key case defending abortion rights in the U.S.
What brands should consider: Be very mindful today, and over the course of the next several days as more news comes out and more decisions become final. Regroup internally and with your clients before any posting to ensure that any and all posts today and in the following days are in line with the sensitivity of the conversation on social.
Proof of Employment
What it is: TikTok users are taking photos, typically in the trending 0.5x zoomed-out format, in their workplace to "prove" they're employed. It's meant to be satirical and a fun way to lighten up workplace culture.
How brands can jump in: This trend is paired with a trending song, but there is still room to jump in on the joke without the sound if it feels right for you and your brand team. Be mindful of client expectations when it comes to the joke, but if you're a playful brand, showing the life of an SMM could be a fun way in!
Examples: 1, 2, 3
Urgency level: Taco Bell hot sauce – seems hotter than it is. This has actually been around for a bit but is still getting picked up and still doing well!
What it is: Here's an account that highlights the importance of finding your lane on TikTok and owning it.
Why we love it: Building a platform on TikTok doesn't just come down to participating in trends. Discovering your niche and owning it is another important way to build a dedicated and engaged following. Gracie aka Veganpastrychef mixes FoodTok, ArtTok, and adds slightly terrifying twists making for incredibly niche yet intriguing and engaging content. This account, with almost 2M actively engaged followers, is the epitome of how carving (no pun intended) out a niche lane and owning it pays off.
If you want to read more on Roe v. Wade: The original Politico article here, POVs from many governors linked here, background on the legal case as a whole here, and live updates here.
Met Gala was last night!! If you're like us and literally like to see every single look, Vogue has you covered. If memes are your thing, Twitter has been compiling the best.
In case you've been needing some lunch inspo, Eater has been doing a sandwich series, and here they asked chefs for some of their favorite Three-Ingredient Sandos (We’re personally partial to the classic tomato mayo flaky salt – don't knock it till you try it!)
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