#HarrysHouse: Harry Styles released his third studio album titled "Harry's House."
How brands can jump in: If your brand or followers are big into pop culture (or Harry Styles), join in the conversation with subtle references (that is legal-safe) to the album name or your favorite track.
#NationalRescueDogDay: Today is National Rescue Dog Day! It's a day to raise awareness of rescue dogs across the nation.
How brands can jump in: If your brand has a genuine connection or purpose related to rescuing animals, this is a good time to raise awareness!
#PigglyWiggly: Twitter users are talking about Piggly Wiggly (a supermarket chain in the Midwest and South) as some people have never heard of the chain and can't believe there is a supermarket named Piggy Wiggly.
How brands can jump in: Does your brand sell products at Piggly Wiggly? Show the store and its name some love!
older sister trauma
What it is: Younger siblings are taking to TikTok to talk about their older sisters. They are sharing the cruel but funny ways that their older sisters "traumatized" them when they were younger. Some older sisters are also sharing the questionable things they did to their younger siblings.
How brands can jump in: Is your brand a younger sibling or an older sister? Share your brand's point of view and tell a fun story about family dynamics. This is a fun opportunity to banter with other brands (e.g., within a "family" of brands.)
Examples: 1, 2, 3
Urgency level: HOT 🔥 This trend is gaining a ton of traction on TikTok right now!
New Singles:
“HOTEL LOBBY (Unc and Phew)” - Quavo & Takeoff
“Body” - 070 Shake
“Yours” - Conan Gray
“Dope (feat. JID)” - John Legend
New Albums:
Harry's House - Harry Styles
Palaces - Flume
Hypnos - Ravyn Lenae
EYEYE - Lykke Li
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