The FAA: The department grounded all flights across the nation after a system outage. According to Transportation Secretary Pete Butigieg, all systems have returned.
For You: Notice the new tab during your morning scroll? Twitter has added "For You" and "Following" tabs... just like TikTok.
Mega Millions: The jackpot has risen to $707.9 million. We'll all just keep dreaming.
How brands can jump in: *Queue joke about having to go back to work*…just kidding! If your brand can play in the lotto space jump in! What would your brand spend the money on?
DOOPs
What it is: In a natural progression of last week's cultural trend, TikTok creators are sharing fake "dupes" by holding up items and sharing what they're a "dupe" for, exaggerating the pronunciation of the word "dupe" when doing so.
How brands can jump in: Is your brand unabashedly the "dupe" of another product (think generic brands)? Maybe your product is a "dupe" for happiness, just like my coffee is a "dupe" for my SSRI. The thing here is these aren't real associations, so you can make up any "original" item for your brand to be duplicating.
Examples: 1, 2, 3
Urgency level: Some creators are already anti-this trend, so acting sooner rather than later is best!
The Traitors: 1/12, Peacock
The Climb: 1/12, HBO
MaxVelma: 1/12, HBO
MaxBreak Point: 1/13, Netflix
Criss Angel's Magic With the Stars: 1/14, The CW
Scream: 1/14, Theaters
The Royal Treatment: 1/21, Netflix
Munich: The Edge of War: 1/21, Netflix
Redeeming Love: 1/21, Theaters
These criminal cows thought they could get away with it. Their life of crime has come to a halt.
Ever dreamt of swimming in waves of melted butter? Me either!
Dreaming of bagels this morning. What a treat.
Thanks for reading! Today’s issue was created by Ryan Benson and Shelby Jacobs. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.