#OpeningDay: It’s a great day to be a baseball fan. Professional baseball leagues begin their regular season today.
How brands can jump in: If your brand is connected to sports - especially baseball - be sure to share your excitement about opening day today. Stay away from mentioning team and league names.
#NationalBeerDay: Crack open a cold one! Today is National Beer Day, so celebrate your favorite brand on this Thirsty Thursday!
How brands can jump in: If you’re a beer brand, you know what to do! If you’re not, the good news is that beer can be used in many different ways - from washing your hair to amping up your recipes. If your brand caters to 21+ have some fun with this trend.
#WorldHealthDay: This day focuses on raising awareness about the ongoing health issues that concern people across the world. This year, the theme of World Health Day is 'Our planet, our health' and centers on the connection between a healthy planet and healthy societies.
Into It... Approved By Me
What it is: TikTok users are sharing all the things that define them or all the things they’re into by writing them all over the screen of their videos and lip-syncing to audio by content creator Mary Beth Barone. The point of this trend is to show your followers all the things that make you, YOU, or all of the things that are at the top of your favorites list. This can be things like your favorite artist, food, or brand, to more personal things like overreacting, crying, or reinventing yourself every two weeks.
How brands can jump in: This is a great way to celebrate your favorite things about your brand. If your brand offers several products, write their names all over the screen. If your brand is focused on just one product or service, list all of the things that make them so great. Or celebrate your brand persona by highlighting the quirks that make them so special on social. If you’re not allowed to use the trend's audio, feel free to use your own voice or audio from TikTok’s brand audio library.
Examples: 1, 2, 3
Urgency level: As we've seen many times with TikTok trends, it's best to jump on them sooner rather than later before the next trend takes over!
What it is: BINGO Emoji Reel from LoveKinship
Why we love it: This Instagram Reel assigns one emoji to a specific action. Then it asks people to comment with emojis that reflect the activities they participated in during the week. The trend is so versatile that you can make your own BINGO reel with just about any theme while creating fun and easy engagement from your followers in the comment section.
Learn how this group of teenagers is fighting Florida’s ‘Don’t Say Gay’ Bill.
TikTok launches CAP University, a program that aims to educate agency partners and freelance creatives on all aspects of TikTok creation and success.
Plan your television binges now. Here’s a full guide to which shows have been renewed and which shows have been canceled for 2022-2023.
It is Thirsty-Thursday after all! Here are some expert tips on how to make the best cocktails this spring.