Training Camp: Today is the first day of NFL training camp for many if not all teams and fans are excited to see what's in store for this coming season
How brands can jump in: If your brand has a strong NFL affiliation or reps a specific city really hard, this is your chance to jump in and give predictions on the season, specific players, or stir up some drama
#MegaMillions: After Tuesday's drawing with no winner the jackpot has now crossed the $1 billion mark
How brands can jump in: Tell your fans what your brand would do with the prize money or ask your fans the same question
but that's just me though
What it is: With this format, Twitter users are dishing out obvious takes on everything from fashion to certain habits, to things they love, and things they maybe don’t love all followed up with the phrase "but that's just me though". This is meant to show that the opinion is only theirs despite how widely shared or normalized the take is.
How brands can jump in: Use this to express your favorite things about your brand or your fans or deliver a take everyone also agrees with, following it up with "but that's just me though"
Examples: 1, 2, 3
Urgency level: Warm. Common phrases like this one float around the internet so feel free to use it now or save it for a rainy day.
Uncoupled, 7/29, Netflix
Pretty Little Liars: Original Sin (S1), 7/28, HBO Max
Shania Twain: Not Just A Girl, 7/26, Netflix
Not Okay, 7/29, Hulu
Lightyear, 8/3, Disney+
Beauty fans rejoice, cult-following beauty brand Glossier is coming to Sephora
A run down from Adam Mosseri on what's new with Instagram
Congrats to this bug for winning the Silly Award
Get lost in this infinite digital story
Thanks for reading! Today’s issue was created by Shelby Jacobs and Steph Caruso. Want to subscribe? Reply to this email to get on this list.