#NationalPopcornDay: Twitter users are filling their timeline with what they love about popcorn and sharing their favorite ways to eat it.
How brands can jump in: Does your brand LOVE popcorn? Perhaps it’s best paired with popcorn? 👀🍿 Honor the national day by sharing how you prefer the delicious snack!
#That90sShow - The spin-off show just premiered on Netflix, and Twitter users quickly shared their reviews. We're seeing a dichotomy in reviews from loving the nostalgic feels of the childhood classic to pure disappointment.
How brands can jump in: Best to avoid calling out the show by name. Maybe your brand needs its own spin-off show! Which products would you cast?
An Appreciation Tweet For…
What it is: In this trend, we're seeing Twitter users starting off their tweet "This is an appreciation tweet for," followed by something they'd like to dedicate the moment to. We're seeing this range from something very sentimental and special to more humorous, giving users many ways to hop in and share what they're appreciative of.
How brands can jump in: This trend can offer new insight into what consumers love about your brand. Is there something in particular that deserves its moment in the sun? Write your own appreciation tweet and see if your fans share that same sentiment. It's also possible to take this moment to call out your fans directly! They're the real MVPs, so show them that the appreciation is reciprocated!
Examples: 1, 2
Urgency level: Chilled 🧊 - No need to rush on this one. This format is evergreen and constantly popping up on the timeline. There’s no time limit on when it can be used.
What it is: The fun has been sucked out of almost everything as we all have curated these perfect depictions of ourselves on the Internet. Things that we love to watch, do, or wear were being labeled as an "ick", so we chose not to live in our truth due to fear of embarrassment. That's all changed now! Isabel, an influencer, tweeted, "be cringe in 2023. your life will legit get better... if you constantly chase your edge of cringe you are probably getting closer to truth and authenticity..."
What we can learn: Seeking truth, authenticity, and relatability is the best way to connect with your audience. Finding moments to laugh at yourself and be "cringey" will allow your followers to laugh with you and not at you.
Here's why you should be creating content that is consistent in how it makes your followers feel.
Flo Rida awarded $82M in a lawsuit against Celsius, the popular energy drink company.
Met Gala 2023 theme, celebrity co-chairs, and everything else you need to know!
Wanting to expand beyond the gaming community, Discord acquires the social app, "Gas."
Thanks for reading! Today’s issue was created by Janel Ilagan and Paulana Lamonier. Want to subscribe? Reach out to Steph Caruso and Shelby Jacobs.