#NationalFrenchFryDay: Some would argue the best day of the year, the day we get to celebrate the beloved fried potato
How brands can jump in: Curly or Waffle? Shoe String or Crinkle Cut? Are Tots even a contender? Start a debate among your fans for the best fry as a way to celebrate this very important day
Limewire: Continuing the trend of nostalgia driving culture, early 2000's favorite LimeWire is BACK. LimeWire has rebranded itself as a music NFT platform and is not here to give your computer a virus from downloading a ripped copy of Kelly Clarkson's debut album. Check out their new ad here
How brands can jump in: If you're a brand that uses nostalgia for content, consider talking about how your brand has also evolved from the days of Limewire's original platform. Otherwise, welcome the tech icon back and give it an update on how the internet works now.
#Emmys: Emmy noms dropped yesterday with big props to Succession, Abbott Elementary and Euphoria
How brands can jump in: Chatter around the Emmy's is easy to jump on! Congratulate nominees, propose your own noms or give your predictions for winners on 9/12
Hey (With the intention of)
What it is: Sometimes fewer words can say a whole lot more. With the trend "Hey (with the intention of)" Twitter users are telling you exactly what they mean when they say hey by adding their blatant intentions after "hey". Some are using this to highlight nice things they would like to do with other people, while others are using it to talk about specific behaviors of the fandoms they're in.
How brands can jump in: Use the format "Hey (with the intention of...)" and fill in what that intention is to join in on the fun. Could be a specific moment for your brand that fans will pick up on, or a favorite way to enjoy your product. This can be taken in an unlimited number of directions but ultimately should tap into fan love.
Examples: 1, 2, 3
Urgency level: Warm! We saw this floating around the internet, so there's definitely a chance it could heat up, especially with brands joining in, but if you want to save this trend for a rainy day that's ok too!
What We Do In The Shadows (season 4): 7/12, Hulu/FX
The Bachelorette(s): 7/11, ABC/Hulu
Persuasion: 7/15, Netflix
The Bob's Burger Movie: 7/12, Hulu
Don’t Make Me Go: 7/15, Amazon Prime
A look into who James Webb was and why the new NASA Telescope was named after him
Speaking of flying things, these people tested which frozen pizza brand makes the best frisbee
Mountain Dew having a rich history? More likely than you think
How recipe developer became a job that could lead to fame
Thanks for reading! Today’s issue was created by Shelby Jacobs and Aubrey Burrough. Want to subscribe? Reply to this email to get on this list.